Hasselblad’s HV DSLR Kit Finally Reaches “Normal” Price

Hasselblad-HV_front_w

Hasselblad has a history of making incredible cameras and lenses; however, some of its recent digital models have simply been knockoffs of Sony’s Cyber-shot and Alpha products – and ridiculously overpriced knockoffs at that.

One such camera is the Hasselblad HV, which is sold as a kit with a 24-70mm f/2.8 lens for a whopping $12,000 retail price tag.

Well, it’s no longer overpriced thanks to a recent $8,000 price cut, bringing the camera kit down to $3,999. This includes the Hasselblad HV body, Zeiss 24-70mm f/2.8 T* lens and a custom hard case with foam interior cutout.

The Sony A99 on which the Hasselblad HV is based runs $2,000 on its own and so does the Zeiss 24-70mm f/2.8 lens, which puts the camera and lens at $4,000 – and Hasselblad throws in the custom hardshell case.

While the Sony A99 is long in tooth, it’s still a solid full frame camera and, who knows, maybe the Hasselblad clone will become a collector’s item some day…

 

Sony Image Sensor Size Comparison

Sony Image Sensor Size Comparison

Above is another one of the cool tech displays from Sony’s booth at CES. It shows the sensor size comparison for Sony cameras starting with a compact camera with a 1/2.3″ sensor on the right side and moving up to a full frame size sensor on the left side.

As many of you know, the full frame Sony 35mm sensor is found in the Sony A7 Series and the A99 SLT camera. The APS-C sensor is found in cameras like the Sony A6000 and A5100. Sony is using the CX Format nomenclature for 1″ sensors like what is found in the Sony RX100 and RX10.

Sony Alpha A77 and A99 Deals

Sony A77

A couple of solid deals are available now on the Sony Alpha A77 and A99 cameras. The A77 has a $200 instant rebate of $200, making it $998 here at Adorama and here at B&H Photo.

Additionally, the Sony A99 is available with a free HVL-F60M hot shoe flash and VG-C99AM battery grip. That’s a savings of $930. Check out the A99 deal here at Adorama and here at B&H Photo.

All Sony Alpha A-Mount Cameras Going Mirrorless in 2014?

Sony A-Mount Mirrorless Patent

The rumors have been out there for a while – Sony is done with the Translucent Mirror Technology and going full mirrorless in its Alpha A-mount cameras. As impressive as the Sony A77 and A99 have been, they may very well be a dying breed in the Sony Alpha lineup. A recently published patent application seems to offer solid support for these rumors as well. [Read more…]