Hasselblad Unveils the ‘HV’ as $11,500 Rebadged Sony A99

by on February 3, 2014

in hasselblad,Humor,Sony


Hasselblad has announced another nonsensical rebadge of a Sony camera. This time, the Sony A99 (announced 1.5 years ago) with its 24MP full frame sensor becomes the new Hasselblad HV.


The Hasselblad HV camera body is machined from high-grade aluminum and is finished with PVD, which is apparently created from “high temperature vacuum evaporation and plasma sputter bombardment processes.” Hasselblad says PVD hardness is second only to that of diamonds.


The camera ships with the Zeiss Sonnar T* 24-70mm f/2.8 lens and a hardshell, Pelican-like case. It retails for a whopping €8500, which converts to about $11,500 USD.


Other than the fancy materials, the Hasselblad HV remains a Sony A99 underneath.

For comparison, you can buy the Sony A99 right now with the Sony battery grip and HVL-F60M flash for $2798. If you wanted to spring for the Zeiss 24-70mm lens, it will set you back another $2K. For less than $5K, you can have all that Hasselblad offers you (for more than twice that price) and get the battery grip and flash to boot.


You can read more about this idiotic camera here on Hasselblad’s website.



{ 7 comments… read them below or add one }

1 Wally in Austin February 3, 2014 at 8:45 pm

Ha, ha ha, ha ha ha, ha ha ha ha ha ha ha ha. Ha ohhhhhh ha ha ha ha ,


2 John February 4, 2014 at 12:40 am

Seriously… what sort of pretentious n@b would buy this camera?! They made their name with fantastic medium format cameras and lens… they should just stick to that. The foray into tarted up compacts and DSLR’s (not even their own design) is just a big w@nk!


3 dick ranez February 7, 2014 at 12:24 am

What a beautiful camera. I’m sure the Swedes did a bang up job of “improving” the firmware,
have an entire lens roadmap lurking in the bushes, and a slick marketing campaign to extoll the virtues of an overpriced, rebranded turkey of a camera. I’ll wait two years and buy one for
$350 on Ebay to impress my “real photographer” friends.


4 Markac February 7, 2014 at 12:33 am

It looks nice, but all that money for all that money for an SLT camera that’s based on a Sony model due to be superseded soon?


5 Tex February 7, 2014 at 11:05 am

Perhaps the A99 is good that Hasselblad put its name on it. I’m tempted to buy the A99.


6 Luxury Resale Voucher Codes March 13, 2014 at 2:47 am

Hey there! Do you know if they make any plugins to
safeguard against hackers? I’m kinda paranoid about losing everything I’ve
worked hard on. Any suggestions?


7 Jan Freire March 24, 2014 at 2:21 am

I just left Nikon after 3 years and I’m back by my (Minolta) Sony A99
What about nice review, guys?


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