Hasselblad Lunar Limited Edition Unveiled, Only 200 Units for $10,000 Each

by on January 13, 2014

in hasselblad


Hasselblad is at it again with a new Lunar mirrorless camera. This one is a special edition camera that “boasts a sumptuous, unique red Tuscan leather grip; a black leather shoulder strap accented with red stitching and an exclusive PVD matte gold-treated top plate – and comes with a  ‘before tax’ price tag of €7,200.” That works out to about $10,000 USD.


Hasselblad calls the line “highly popular” and wants to celebrate with an “iconic limited edition camera” that will be produced in a limited 200 unit run. If you want a snazzy Sony NEX-7 for the price of a lightly-used Honda Civic, you had better be quick on this one.





1 forkboy1965 January 13, 2014 at 4:39 pm

“Rich, Corinthian leather…” comes to mind.

2 EricB January 13, 2014 at 7:24 pm

With the looks of a lucky bag item.. Guess it is limited to 200 because there can’t be that many gullible people in the world. OMG I wish I had 10K spare to spend on some real decent camera gear…
This sort of stunt really puts me off looking at Hasselblad for studio cameras as I am left thinking all of their gear is going to be a hyped rip off.

3 KashY January 14, 2014 at 8:52 pm

Does this thing fly around in pieces attaching itself to Tony Stark?

4 Steve Solomon January 17, 2014 at 12:41 am

Hmmm…sounds exciting for $10K…a leather strap and wood grip…why is there no mention of image quality/processor/functionality improvement over a “normal” NEX 7? A test review comparison would be interesting!

5 Lasse Jansson January 17, 2014 at 3:25 am

It´s a piece of art! Functionality, who cares?

6 Tex January 17, 2014 at 2:22 am

Sony RX-n in another set of clothes?

7 TEW January 17, 2014 at 3:55 am

Hasselblad deteriorated from a reputable camera maker to a tawdry fashion shack

8 RM January 17, 2014 at 3:14 pm

I’m happy with my Ricoh GR Limited Edition (5,000 units) for the price of $899.00 dollars… That’s a deal not this iron man color camera! I agree with TEW and KashY.

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