Nikon D10

Nikon D10

The rumor mill is starting to firm up a bit for the fall line up. On the Canon end of things, we’re seeing the 5D Mark II as a solid front runner for release, as well as a possible update to the 1D Mark III with a Canon 1D Mark IIIn or Mark IV. On the Nikon side of the coin, we’ve seen a load of rumors point toward a Nikon D90 and D3X, with the D90 being a follow up to the D80 and the D3X a an all-but-confirmed 24 megapixel full frame flagship camera.

Recent days, however, have seen rumors surface of a Nikon D10. Thom Hogan, who (as I’ve quoted before) has a good ear to the ground for Nikon gear, has eluded to the possibility of a mid-grade full frame Nikon D10 coming as well. Of course, this is still in rumor mode; however, the D10 would be positioned in Nikon’s lineup at a spot above the D300 and below the D3. The D10 would compete more directly with Canon’s 5D (and, perhaps, 5D Mark II).

The best that I can tell, the clues go back to Nikon’s release of the MB-10 vertical grip for the Nikon D300.  If you recall, a similar thing happened with Sony when they announced the vertical grip (the VG-B30AM) with the A200 DSLR at CES, which led everyone to suspect a A300 in the works (and we saw it and the A350 appear at PMA).

Prior to the D300, all add-on vertical grips were named for the body on which they would mount (e.g. MB-D200 was for the D200). When Nikon announced the D300, one of my first questions was why is the vertical grip called the MB-D10? I’ve NEVER known Nikon to deviate from their naming policies, so I asked them where the D10 was. (via)

Discussing the upcoming Olympic Games:

There certainly will be D3, 200mm f/2, 300mm f/2.8, 400mm f/2.8, 500mm f/4, and 600mm f/4 all available for the sports, but it would be a missed opportunity not to have a D3x, D10, and any new lenses there, as well. (via)

Discussing Fuji’s position relative to Nikon’s DSLR lineup:

Case in point: imagine if a D10 had the D300-type body with the D3 sensor, but at a “moderate” price. Of, the D10 had the D300-type body with a sensor mid-range between the D3 and D3x, say 18mp, but at a “moderate” price. (via)

Responding to claims that he has no inside knowledge of Nikon’s R&D:

. . . . Actually, quite a bit of what I’ve posted in the past has come from within Nikon. The problem is that Nikon, like most companies, has multiple things going on simultaneously and the actual products that make it to market are a subset of what is tested. There were so many prototypes in the D3 process, for instance, that it became increasingly unclear what was going on and what the final product might look like. . . .

. . . the MB-D10 is an interesting clue. Nikon hasn’t really deviated in naming for some time, so this was a real puzzler. As for how long it might have taken for a D10 to appear, I think Canon’s long delay in introducing a 5DII and Sony’s delay in the A900 are probably part of the reason. Perhaps they were prepared to go one way (D3 sensor) if they had to move faster, another (the rumored 18mp sensor) if they had more time.

. . . if Nikon MISSES the Olympics with the D3x intro (and possibly the D10), they miss a HUGE opportunity . . .  (via)

On the timing of releasing a new D10 or D3X:

*”Olympics”–the biggest gathering of pro photographers in one place this year, and a clear pro opportunity. Announce just before (July), provide loaners at the event would be the usual scenario.

*”Photokina”–not much after the Olympics, but the biggest gathering of photo retailers and decision influencers this year. If you haven’t announced by Photokina, you lose a great deal of press and retail leverage. (via)

So, is the Nikon D10 a sure thing?  No, we’re still in rumor and speculation world at this point.  Does Thom raise some interesting points about a potential Nikon D10 in the near future?  I think so.  We’ll see if these rumors bear fruit in the months ahead and keep the D10 on the Photokina watch list.

UPDATES

6/10/08:  Purported images of the Nikon D10 surface. (Read more)

5/22/08:  More rumors on the Nikon D10 from Thom Hogan.  (Read more)

 

Comments

  1. says

    This is good news, because it shows Nikon is moving in the right direction in terms of getting FF chips into the hands of journalist-level shooters. Unfortunately, if they do price toe-to-toe with the Canon 5D lineup, this is likely to be, what?, a $2500 camera? That’s too much money for part-time magazine photographers like myself. (I also work around water 95% of the time, meaning camera bodies have to be somewhat disposable).

    I have two main questions if this rumor is true. (1) Will this body be the smaller profile like the D300? A vertical grip is too much weight to carry on an 8 mile uphile hike through a riverbed. (2) What does this mean for the eventual D400? Will Nikon move the FF chip into the D200/D300/”D400″ class, or will they leave that lineup in DX for another iteration? I have been counting on a 16MP FF D400 for my next body…

  2. says

    Sorry, I don’t buy it – at least not at this time.

    Nikon would shoot themselves in the foot by releasing a camera like this – the D300 is simply too new. If it was placed “a spot above the D300″, it would kill the D300 AND the D3 stone dead – sales of the D300 would die because you’d get a FX sensor for litle more money, and nobody in their right mind would buy a D3 if they could get a FX sensor for that little money. It simply doesn’t make sense to me.

    Also, to quote: “imagine if a D10 had the D300-type body with the D3 sensor”. Well, what you just imagined was a D3 with a removable vertical grip.

    f.

  3. Mircea says

    A ‘D10′ (FF D300-body) priced at around 3500$-4000$ would not kill either D3 or D300.
    It would be nice to have it in the 2500$-3000$ range, but then again, dreaming is free :)

  4. dap says

    Nikon would not be shooting themselves in the foot at all. The money would still be coming in the front door, just for a new camera. Don’t get model share confused with market share. Nikon is in business to make money, not sell cameras.

    Seems only the consumer falls in love with a particular model not the manufacturer who is only looking for a way to get more money in the coffers.

  5. AK says

    In the history of Life, the Universe and Everything NOT A SINGLE RUMOR about an upcoming Nikon camera have been correct.

    So this is not “good news”, because it’s not news at all.

  6. says

    @AK – I believe there were several rumors about the Nikon D3 that turned out to be quite accurate. Of course, they always get a little better as we get closer to launch, but it’s kind of hard to determine when that is, eh?

  7. AK says

    Eric:

    The D3 were rumored to have a sensor covering 95% of fullframe. Not quite right and rather stupid in retrospect.

    Of course, I can always start a rumor about Nikon eventually releasing a new DSLR and that it will be black. That doesn’t mean it’s news.

  8. mayur says

    I think it will be not nikon d10 but Nikon Fx 100–if not I request Nikon to continue their coming splendid Full Frame series With ‘Fx’–

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