Hasselblad has unveiled plans to launch a high-end mirrorless camera with a Sony E-mount. Dubbed the “Lunar”, the camera will sport a 24.3MP APS-C sensor and capture full HD video.
The Hasselblad Lunar appears to be a rebadged Sony NEX-7 with lots of Hasselblad fluff on the outside. The body and grip of the Lunar will feature carbon fiber, titanium, wood, leather and precious metals, including gold, to help drive up the price to around €5000 (no word yet on US pricing).
The Hasselblad Lunar should arrive in the first quarter of 2013.
More details in the press release below. [click to continue…]
Hasselblad’s next-gen medium format H series will be the H5D series. Full details will be unveiled at Photokina 2012, but here is what we know now.
- New H System lens: HCD 4.8/24 mm, equivalent to 17 mm on 35 mm DSLR format
- New Macro Converter, for superb close-up performance with wide angle lenses
- RAW + JPEG mode for quick preview and print
- New True Focus II provides unique, accurate focus and Immediate Focus Confirm
- Full access to camera information and image preview on rear in tethered mode
- The largest, brightest viewfinder image on the market
- New larger, more ergonomic buttons and an easier to read display style
- New sealing for improved weather proofing plus new sensor unit safety lock
- Optional battery adapter for standalone operation of digital capture unit
- Ultimate image quality with Hasselblad Natural Color Solution
- A choice of software: Hasselblad Phocus 2.7 and Adobe Lightroom 4 both included
The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012. More details will be available next week.
Sinar has announced a new medium format back that is capable of capturing 192MP images courtesy of a 48.8MP image sensor that measures 48mm x 36mm. The back acheives this via a multi-shot mode, described below. [click to continue…]
Check out the above behind-the-scenes video of a recent Dave Hill commercial shoot for the Fiat Abarth. Motion elements for the shoot were captured with the super slo-mo Phantom Flex and Phantom Gold cameras, while the stills were shot with the Canon 5D Mark II and Hasselblad H3D-50.
The DP behind the motion side of the shoot was Brandon Lippard, who also shot one of Doritos Crash the Superbowl winning commercials back it 2010. Remember this one? [click to continue…]
Leica has unveiled a new adapter for the Leica S camera system. The adapter allows Leica S system users to mount Hasselblad H-system lenses on their cameras.
More details in the press release below. [click to continue…]
