Here’s pretty cool inside look at Dave Hill’s photo shoot with FIAT for the 2014 Vanity Fair Hollywood Edition. He shot 4 days to get 4 photos for these ads. The camera of choice was a Hasselblad H3D.
The compositing of the final images combined several days of 12-14 hours of editing in Photoshop and using Cinema 4D to render the shadows. It’s a real, big-budget shoot with a full crew to make cutting edge commercial ad photography.
As a bonus factoid, the entire BTS documentary was shot with a Blackmagic Pocket Cinema Camera.
Hasselblad has launched a new 50MP back with a 43.8 x 32.9mm sensor size for its legacy V System medium format cameras. The CFV-50c is the new CMOS version of its existing CFV-50 CCD digital back, which also weighs in at 50MP.
The CMOS sensor provides improved noise control and sensitivity with a max ISO 6400, as well as higher frame rates than the previous CCD version. [Read more…]