Nokia declared war on DSLRs with its Lumia smartphones several years ago, stating that smartphones would replace DSLRs. A couple of years ago, Nokia’s ad campaign showed off some amazing footage that looked like we might all eat our words when the Lumia 920 was launched. Then, we discovered Nokia was actually trying to pass off DSLR footage as coming from the Lumia 920.
Now, we have this latest commercial spot making fun of “massive DSLRs” and suggesting that a 41MP Nokia Lumia 1020 can get the same or better shot. However, Nokia gets a little carried away with the suggestion, which makes the entire ad a little silly.
In a couple segments of the ad, it shows photographers with a DSLR body (and a massive 400mm-ish telephoto lens attached) handing the combo off to a stranger to “grab a shot” of the photographer in front of a landmark. It’s just plain stupid.
Perhaps Nokia is playing off of the general public’s ignorance of what a DSLR camera is and lack of awareness of the fact that there are tiny DSLRs available.
Maybe Nokia doesn’t care to offend the audience (who they should be targeting) of pro and enthusiast photographers, who otherwise seem to be intrigued with the DNG capture available on the Lumia 1020.
Here’s the thing though – the Lumia 1020 and DSLRs can co-exist. Everything doesn’t have to be a war (in spite of Scott Kelby’s recent switch). Smartphones aren’t going to “replace” DSLRs. Nokia can make its goofy commercials all it wants (and use DSLR images when it needs “great” image quality); however, those of us who care about image quality when we take expensive vacations like the ones depicted in Nokia commercials are going to pack more than a smartphone and its teeny, tiny sensor.
All that said, if the Lumia 1020 was available on Verizon, I would have probably picked it up over the Note 3 just for the sake of the camera – and in spite of the lack of apps currently available on the Windows platform. I take a lot of photos with my phone because it is the camera that is always in my pocket. However, when I make a conscious decision to go take photos, I use a camera and lenses that are designed solely for capturing quality images.