Apparently, Anssi Vanjoki, Executive VP at Nokia, has been sippin’ a bit too much of grandpa’s cough medicine. According to a report from Reuters, Vanjoki was quoted as saying that cell phone cameras would soon “revolutionise the market for system cameras” and that “[t]here will be no need to carry around those heavy lenses.”
Really? Vanjoki’s got to be Vanjoking.
Marketing rhetoric is one thing. But if Nokia is ready to buy it’s own hype, I’ve got some great ocean-front property here in Tennessee that I’ll cut you a deal on.
The Register does a pretty good job of explaining why Vanjoki’s statement is so asinine; however, most Photography Bay readers won’t have a problem of understanding that the tiny sensors in a cell phone can’t rival the image quality produce by much larger DSLR sensors. This is notwithstanding the difference in lens quality between cell phones and larger, DSLR-system lenses.
I’m not knocking on against cell phone cameras. I use my iPhone camera daily. However, one photo taken with Nokia’s fancy-pants cell phone camera will demonstrate to any DSLR user that Nokia’s hype is nothing but hot air.
Thank you very much, but I’ll keep my bag of lenses Nokia.