Hasselblad’s HV DSLR Kit Finally Reaches “Normal” Price

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Hasselblad has a history of making incredible cameras and lenses; however, some of its recent digital models have simply been knockoffs of Sony’s Cyber-shot and Alpha products – and ridiculously overpriced knockoffs at that.

One such camera is the Hasselblad HV, which is sold as a kit with a 24-70mm f/2.8 lens for a whopping $12,000 retail price tag.

Well, it’s no longer overpriced thanks to a recent $8,000 price cut, bringing the camera kit down to $3,999. This includes the Hasselblad HV body, Zeiss 24-70mm f/2.8 T* lens and a custom hard case with foam interior cutout.

The Sony A99 on which the Hasselblad HV is based runs $2,000 on its own and so does the Zeiss 24-70mm f/2.8 lens, which puts the camera and lens at $4,000 – and Hasselblad throws in the custom hardshell case.

While the Sony A99 is long in tooth, it’s still a solid full frame camera and, who knows, maybe the Hasselblad clone will become a collector’s item some day…

 

Hasselblad Unveils A5D Medium Format Aerial Cameras

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Hasselblad’s new A5D series of aerial cameras are available with CCD sensors at 40MP (A5D-40) and 60MP (A5D-60), or with a 50MP CMOS sensor (A5D-50c). The new A5D range is designed with no moving internal parts, which will prevent unintentional movement from aircraft vibration. Special Hasselblad aerial lenses will also be available with locking mounts. [Read more…]

Hasselblad H5D-40 Medium Format Camera Now Under $10K

Hasselblad H5D-40

The Hasselblad H5D-40 medium format camera is now available for $9995 (reg. $18,500). This includes both the body and the 40MP medium format back. I think this is the first time I have ever seen a new Hasselblad medium format camera break the $10k barrier.

You can buy the H5D-40 with the Hasselblad 80mm f/2.8 HC AF lens for $12,495 (reg. $21,000). Other models are also receiving multi-thousand dollar discounts up to and including the 60MP Hasselblad H5D-60. Check them all out here at B&H Photo.

$2300 Off Hasselblad Stellar Camera – Black Friday Deal?

Hasselblad Stellar

Hasselblad has no shame. The nonsensical Hasselblad Stellar camera is on sale for $999.99 (reg. $3299.99) for Black Friday. The problem with that, of course, is that the Stellar is a rebadged Sony RX100, which is on sale for a much more reasonable $448 (reg. $498).

So, even when discounted by $2300, you can still buy two Sony RX100 models for the price of the Stellar and have money left over for memory cards and accessories.