Hasselblad’s HV DSLR Kit Finally Reaches “Normal” Price

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Hasselblad has a history of making incredible cameras and lenses; however, some of its recent digital models have simply been knockoffs of Sony’s Cyber-shot and Alpha products – and ridiculously overpriced knockoffs at that.

One such camera is the Hasselblad HV, which is sold as a kit with a 24-70mm f/2.8 lens for a whopping $12,000 retail price tag.

Well, it’s no longer overpriced thanks to a recent $8,000 price cut, bringing the camera kit down to $3,999. This includes the Hasselblad HV body, Zeiss 24-70mm f/2.8 T* lens and a custom hard case with foam interior cutout.

The Sony A99 on which the Hasselblad HV is based runs $2,000 on its own and so does the Zeiss 24-70mm f/2.8 lens, which puts the camera and lens at $4,000 – and Hasselblad throws in the custom hardshell case.

While the Sony A99 is long in tooth, it’s still a solid full frame camera and, who knows, maybe the Hasselblad clone will become a collector’s item some day…

 

Hasselblad Unveils A5D Medium Format Aerial Cameras

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Hasselblad’s new A5D series of aerial cameras are available with CCD sensors at 40MP (A5D-40) and 60MP (A5D-60), or with a 50MP CMOS sensor (A5D-50c). The new A5D range is designed with no moving internal parts, which will prevent unintentional movement from aircraft vibration. Special Hasselblad aerial lenses will also be available with locking mounts. [Read more…]

Hasselblad H5X Medium Format Camera Body Announced

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Hasselblad has announced its new H5X camera body, which is compatible with Hasselblad H System lenses and backs, as well as film backs and most third-party digital backs.

The H5X is largely intended to serve as a backup body for H5D users. It retails for €4,595 without viewfinder and €5,795 with viewfinder.

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More details in the press release below. [Read more…]