hasselblad

H5D-50c_god-side_light

Hasselblad has completely unveiled its new H5D-50c Medium Format CMOS Camera. Notably, Hasselblad is keeping the price point the same as its CCD-based H5D-50 camera, but that’s still well into the 5-figure territory. [click to continue…]

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Hasselblad-HV_front_w

Hasselblad has announced another nonsensical rebadge of a Sony camera. This time, the Sony A99 (announced 1.5 years ago) with its 24MP full frame sensor becomes the new Hasselblad HV. [click to continue…]

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Hasselblad H5D-50 Medium Format Camera

Hasselblad is taking a break from its recent nonsenical camera releases to launch a serious camera – the H5D-50c with a 50MP medium format CMOS sensor inside.

The CMOS sensor will allow for a faster capture rate, longer shutter speeds and a “much greater ISO performance,” according to Hasselblad Product Manager Ove Bengtson.

The Hasselblad H5D-50c will be available in March. Further details and pricing info will be available just prior to launch. The current, CCD-based H5D-50 runs for $26,995, so expect the CMOS version to get a moderate price hike.

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Hasselblad-Lunar-Limited-Edition-GR_front_white

Hasselblad is at it again with a new Lunar mirrorless camera. This one is a special edition camera that “boasts a sumptuous, unique red Tuscan leather grip; a black leather shoulder strap accented with red stitching and an exclusive PVD matte gold-treated top plate – and comes with a  ‘before tax’ price tag of €7,200.” That works out to about $10,000 USD. [click to continue…]

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Hasselblad Stellar Special Edition

As if the first round of dolled-up Sony RX100 cameras wasn’t enough, Hasselblad has unveiled 3 additional “special edition” models for the ripe price of $3175 each. Yes, the cameras perform virtually identical to the Sony RX100, but cost 6x the price. While the RX100 is a great camera, it’s not $3175 great.

More pics and complete details from Hasselblad via the official press release below. [click to continue…]

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Hasselblad-Store_1

Hasselblad is opening the doors to its first retail store this week on September 14. The store is located in Tokyo, Japan adjacent to Hasselblad Japan offices in an area that features trendy fashion boutiques.

This is the first time that Hasselblad has ever offered direct sales in store in place of the normal sales chains through partners, distributors and dealers.

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