Sony A99 at 24MP and A57 at 16MP Inbound?

Sony A850 and A900

It’s been a little too quiet on the Sony front since the introduction of the uber-popular Sony A77.  So, it’s not really much of a surprise to hear rumors of a refresh to the full-frame Sony A900 and (even more so) the consumer-ish Sony A55. Both are very solid cameras in their respective categories; however, their age is starting to show. [Read more...]

Sony A35 Continues Translucent Mirror Trend

The Sony A35 is the latest translucent mirror camera.  Following in the footsteps of Sony’s A33 and A55 cameras, the A35 signals Sony’s commitment to the fast-focusing, live view format.

The A35 sports an APS-C sized 16.2MP CMOS sensor and offers the ability to capture AVCHD 1080i HD video.  The A35′s sensitivity range goes up to a ISO 25600 – an impressive spec for an entry-level camera. [Read more...]

Sony A35 and NEX-C3 Announcement on June 3

It looks like the über-leaky new Sony cameras will be showing up in a couple of weeks if Photo Rumors‘ sources are right.  June 3 is the slated date for the new A35 SLT camera, which replaces the Sony A33.

Alongside the new SLT (translucent mirror camera), Sony is expected to launch its next NEX camera – the Sony NEX-C3, which sports an articulating LCD and a tiny body.  The new (and also leaky) 30mm f/3.5 E-mount lens and NEX flash should debut on June 3 as well.

Check out the leaked pics of the new Sony gear below. [Read more...]

Sony A77 Announcement in July, Shipping October?

More word of the Sony A700-replacement is trickling out.  This time, SonyAlphaRumors cites “trusted sources” that confirm a July announcement for the Sony A77 translucent mirror camera and an October 6, 2011 ship date for the camera.

While none of this is set in stone, it correlates with earlier statements from Sony that we’ll get a Summer 2011 announcement for the camera.  Additionally, previous info from Sony indicates that the A77 (if that is in fact the new camera’ s name) is expected to be released alongside a new kit lens and prosumer-grade speedlight. [Read more...]

Sony A77 Price and Features: Soapbox Edition

In the recent post about the Sony A77 prototype camera on display at CP+, Chris left a comment asking about the price of the new camera, which is due to be released later this year.

So far, Sony hasn’t revealed the price point for this new camera.  However, we do know a few things about the A700 successor. [Read more...]

Sony Reveals More About A700 Replacement, Coming Mid-2011

Sony has taken every opportunity over the past year or so to tease an A700 replacement.  Such is the case again this week at CP+ in Japan.

In this case, however, Sony managed to give an idea of when it would be available.  The yet un-named model that will replace the A700′s position in the Sony Alpha lineup will be available “mid-2011″ according to the official word from Sony at CP+.

In addition to the new A700 successor, Sony is developing a new standard kit lens and a new hot shoe flash to pair with the prosumer camera.  As we have already learned, the Sony prosumer model will feature Sony’s Translucent Mirror Technology (as found in the A55 and A33).  The prosumer model, rumored to be called the A77, will also capture AVCHD in full 1920 x 1080 resolution.  The camera will also feature an APS-C format sensor.

Sony A55 and A33 Announced

The Sony A55 and A33 are two new cameras that benefit from Translucent Mirror Technology (as Sony calls it), whereby the mirror does not move during video or image capture.  This translucent mirror allows the A55 and A33 to continuously focus using the cameras’ fast “phase detection” AF sensors.

The A55 is capable of capturing up to 10 frames per second, while the A33 weighs in at 7 frames per second.  Both cameras feature Sony’s Exmor APS HD CMOS sensors – 16.2MP for the A55 and 14.2 for the A33.

The cameras also feature a 3-inch 921k dot resolution LCD and a 100% coverage electronic viewfinder at 1.1x magnification.  Because of the new translucent mirror technology, the A33 and A55 allow the use of the eye-level viewfinder while recording video – something no other DSLR has managed to do yet.  Additionally, those looking forward to the film-making potential of these new cameras will appreciate the ability to add external mics via a 3.5mm mic-in port.

Sony A55 and A33 Key Specs

  • 16.2MP (A55) and 14.2MP (A33)
  • 3″ Vari-angle LCD (921k dot resolution)
  • 100% Coverage EVF (1.15M dot resolution)
  • 1920 x 1080 at 60i Video Capture
  • ISO 100-12800
  • Auto HDR
  • Sweep Panorama
  • Built-in GPS (A55 only)
  • Memory Stick / SDXC Compatibility

The Sony A55 should be available in October at an initial retail price of $750 for body only.  Check availability on

The Sony A33 should be available in September at an initial retail price of $650 for body only. Check availability on

More details in the press release below. [Read more...]