ZUIKO DIGITAL ED 70-300mm Announced

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ZUIKO DIGITAL ED 70-300mm super telephoto lens: Zooming power with the Four Thirds advantage

Hamburg, 26 June 2007 – This autumn, Olympus introduces the ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6. Designed for the specific demands of digital photography, this extreme telephoto lens delivers 4.28x zoom power – up to a phenomenal focal length of 300mm (600mm on a 35mm camera system). Despite such high-performance attributes, this ultra-compact model only weighs in at around half as much as its competition. This makes it the ideal travel lens to accompany any Four Thirds Standard digital SLR.

With magnification muscle extending to 300mm (600mm in 35mm equivalent terms), the ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 is remarkably powerful yet remains astoundingly portable: The lens measures a mere 127mm and weighs just 620g. Naturally, being based on the Four Thirds Standard, image quality is never compromised.

Three ED lens elements are integrated to ensure razor-sharp results across the entire zoom range by minimising chromatic aberration that can otherwise occur at long focal lengths. Furthermore, multicoated lenses have also been incorporated to reduce ghosting and flaring against backlight, while a circular iris helps to achieve smooth, soft background defocusing.

Telephoto macro shots from a minimum distance of 96cm in manual mode and 1.2m in autofocus are possible across the entire breadth of the focal range, giving the photographer plenty of working space for close-ups of difficult subjects. Moreover, full-on macro shooting with maximum magnification of 0.5x (equivalent to 1x on a conventional 35mm camera system) is possible, while the zoom range gives the photographer control over framing and composition without the need to change position.

The ultra-compact, lightweight super telephoto lens is a perfect complement for the recently-launched Olympus E-510. Thanks to an image stabiliser built directly into the camera itself, it protects shots against the effects of camera shake – even at the extreme zoom levels this remarkable lens enables.

The ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 will be available from late October 2007.

ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 – main features:

• Extreme telephoto capabilities from 70-300mm (140-600mm*)

• Ultra-compact dimensions (127mm) and low weight (620g)

• Based on the Four Thirds Standard

• 3 ED lens elements

• Excellent telephoto macro performance

• Compatible with all Four Thirds Standard cameras including Olympus’ recently introduced E-510 and E-410

* 35mm camera equivalent


Good Deals on Great Cameras

I just got an email from Amazon on their Summer Deals promotion that’s now running. There are some really good ones out there now. The one that really jumped out at me, however, was the Sony Alpha A100 with the Sony 18-200 3.5-6.3 lens for $934.43 (and free shipping)! This seems like a pretty crazy deal to me and, although I don’t need it, I’m pondering whether or not to pick one up for myself. . . .

You can also check out the other Amazon Summer Deals for Photo Gear. Looks like Sony, Samsung and Olympus were the big camera brands represented – lots of point and shoot cameras.

Also, don’t forget Canon’s Spring Rebates run through July 16th . . . just under a month left to pick up a Canon lens with an instant rebate.

[tags]amazon, summer, deals, shopping, digital, camera, photography, gear, sony, olympus, samsung, alpha, a100, 18-200, cheap[/tags]

Canon USA Urges America to Get Outside and Release its Inner Shutterbug

PRESS RELEASE

A Summer of Free Workshops at Three of America’s Most Popular National Parks and Canon’s Second Annual Photography in the Parks Photo Contest Return For a Season Filled With Photo Fun

LAKE SUCCESS, N.Y., June 20, 2007 – From the beaches of the eastern seaboard to the Great Plains, and from the wetlands of the south, to the towering sequoias of the west, America and its pristine parks have always been hailed as top destination sites for photography enthusiasts and their families. Canon U.S.A., Inc. and the American Park Network continue to help define the relationship between photography and the great outdoors with the introduction of a free photography workshop program on select dates throughout the summer in Yosemite, Grand Canyon and Yellowstone National Parks. These programs will be artfully hosted and instructed by a select few of the world renowned Canon Explorer of Light photographers including Adam Jones and Lewis Kemper, along with other Canon-selected photographers such as Rob and Ann Simpson. What’s more, the Canon Photography in the Parks Photo Contest* returns this year to offer photographers the chance to display their work and win prizes in the categories of landscape and wildlife photography in the parks.

“Photography affords an entirely new perspective of the natural world that surrounds us every day, both in our national parks, and in our own backyards,” stated Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group, Canon U.S.A. “As a global organization, Canon understands its responsibility for the impact it makes on society and the environment. Canon is guided by the philosophy of Kyosei – ‘all people regardless of race, religion or culture, harmoniously living together and working into the future.’ Through our involvement in the parks, we hope to strengthen Canon’s commitment to conservation.”

The Canon Photography in the Parks Photo Contest

From June 1st to September 29th, photographic enthusiasts are encouraged to submit their favorite photographs from an American park to the Canon Digital Learning Center. Winning photographs in the categories of landscape and wildlife will win a trip to the participating parks of their choice, along with a full suite of Canon photographic equipment. By logging onto the Canon Digital Learning Center at www.usa.canon.com/dlc, potential winners will not only have the opportunity to submit their photos, but can also peruse the Web site to explore the various educational resources that Canon has to offer for novices and advanced photographers alike.

Photography in the Parks Workshops

With the help of the Canon Explorer of Light program, Canon’s elite roster of the most influential photographers in the world, park visitors will have the opportunity to participate in free daily guided visual photographic journeys. Additionally, Canon will loan participants top-tier digital camera equipment to capture those awe-inspiring sights at no additional cost. Aspiring photographers will learn the tips and tricks to taking great outdoor photos and experience hands-on training using some of the same equipment that professional photographers use. Evening programs are also offered, providing visitors the rare opportunity to spend time with the Explorers of Light, view stunning imagery, ask questions, and receive prints and a CD of their own photos.

“It’s rare that we get the chance to share our passion for photography with people that are so eager to learn,” stated Adam Jones, professional photographer and Canon Explorer of Light. “As far as wildlife and landscape photography goes, these three parks are among the best locations the Earth has to offer. I look forward to teaching the tips and tricks I’ve used that will help to create photographs that can compete in the Canon in the Parks Photo Contest.”

Schedule of Seminars

Yosemite National Park: June 15-29, 2007

- Workshops: 9:30 a.m. and 2:30 p.m. except Tuesdays – Location: Ansel Adams Gallery

- Evening program: 8:30 p.m. except Tuesdays – Location: Curry Village Amphitheatre

Grand Canyon National Park: July 9 – 29, 2007

- Workshops: 9 a.m. and 2p.m. except Tuesdays – Location: Flagpole at the rim side of the El Tovar Hotel

- Evening program: 6 p.m., except Tuesdays and on Friday, July 20, 2007 – Location: Shrine of Ages auditorium (Parking lot A, next to Park Headquarters)

Yellowstone National Park: August 6 – 12, 2007

- Workshops: Daily, 9 a.m. and 2 p.m., except Tuesdays – Location: Old Faithful Inn

- Evening program: 6 p.m., except Tuesdays – Location: Old Faithful Snow Lodge

Additional Programs and Sponsored Events

The workshops and photo contest are just a small part of the sponsored education and activities that Canon offers. The Canon Digital Learning Center provides a wide variety of classes across the country with renowned photographers. There are also tutorials available on-line for beginners to learn their way around a digital SLR camera to unlock the creative control that SLR photography affords.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune’s Most Admired Companies in America and is on the 2006 BusinessWeek list of “Top 100 Brands.” Its parent company, Canon Inc. (NYSE:CAJ), is a top patent holder of technology, ranking third overall in the U.S. in 2006†, with global revenues of $34.9 billion. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/pressroom.

About Canon U.S.A.’s Environmental Programs and Alliances

An educational and research program, Eyes on Yellowstone, made possible by Canon, assists with scientific research and breaks new ground in conservation, endangered species protection and the application of cutting-edge technology essential to managing park wildlife and ecosystems. www.ypf.org and www.windowsintowonderland.org and www.greateryellowstonescience.org

The Canon National Parks Science Scholars Program develops the next generation of scientists in the fields of conservation, environmental science, and park management, and is the first and only program of its kind to encourage doctoral students to conduct innovative research on scientific problems critical to national parks. www.canonscholars.org

Canon Envirothon is North America’s largest high school environmental education competition in which more than 500,000 teenagers are involved in a year-long learning process that combines in-class curriculum with hands-on field experiences. www.envirothon.org

About American Park Network

American Park Network is the leading publisher of visitor guide magazines for national and state parks for more than two decades. With more than 20 editions, reaching 20 million people, American Park Network guides are the definitive information source for anyone planning a national park vacation. Through a carbon offset partnership with the National Forest Foundation, this year American Park Network became the world1s first carbon-free publisher. www.AmericanParkNetwork.com.

[tags]canon, contest, national, parks, digital camera[/tags]

Sony A700 and A900 Rumor Archives

UPDATE 8/27/07: A big announcement is expected from Sony on September 4th at a press conference in Italy.

UPDATE 8/26/07: The latest images of the newest Sony Alpha in the wild.

UPDATE 7/18/07: Check out the story on the new Sony blog and the latest Alpha talk here.

UPDATE 7/13/07: Some new news on both new models:

Sony was confirmed to be working on a FF-DSLR (Alpha 300) including a high-end APS-C counterpart (Alpha 200). Information released from Japan revealed that the Alpha 200 will not be much larger in size than the current model 100, confirming Sony’s acknowledgement of female users as a major DSLR growth segment in ways identical to what Olympus had long been saying.

Allegedly, the Alpha 200 will feature a 12.8 megapixel CMOS sensor derived from Sony’s technology, which means you’re very likely to get LiveView. (Read more here . . . )

UPDATE 7/12/07: There’s some good reasons why the launch of a new Sony Alpha DSLR is imminent.

UPDATE 7/6/07: The DPReview.com forums brought us some more photos of the purportedly new Sony Alpha camera. Read more about it and see the photos here.

UPDATE 7/1/07: A forum poster over at dyxum.com says that we can expect a press release from Sony on July 9:

A big press release will be sent out the 9th dealing with the new DSLR’s coming out this year from Sony. I just spoke to the East Coast Sony Rep. here at the bike shop I work at. He wouldnt give me any details, but he said he can talk about stuff after the 9th…thats all I know right now. I want my full frame chip!!!!

It’s about time! They’ve been stringing us along for long enough. Keep your eyes on this page for an official announcement.

ORIGINAL POST: Looks like Sony will be mixing it up with the big boys soon. Sony has announced a couple of new cameras in their DSLR lineup. There will be a pro version (think Nikon D2X or D3 and the Canon 1Ds Mk II or 1D Mk III) and a prosumer version (think Nikon D200 and Canon 30D or 40D). There’s some mock-up model photos over at gizmodo (more photos). DPNow has some better angles. Keep in mind though that these models are just for show and will likely be substantially different once the production models are released. [Read more...]