Hasselblad H5D Medium Format Camera Series Announced

Hasselblad H5D-60

Hasselblad’s next-gen medium format H series will be the H5D series.  Full details will be unveiled at Photokina 2012, but here is what we know now.

  • New H System lens: HCD 4.8/24 mm, equivalent to 17 mm on 35 mm DSLR format
  • New Macro Converter, for superb close-up performance with wide angle lenses
  • RAW + JPEG mode for quick preview and print
  • New True Focus II provides unique, accurate focus and Immediate Focus Confirm
  • Full access to camera information and image preview on rear in tethered mode
  • The largest, brightest viewfinder image on the market
  • New larger, more ergonomic buttons and an easier to read display style
  • New sealing for improved weather proofing plus new sensor unit safety lock
  • Optional battery adapter for standalone operation of digital capture unit
  • Ultimate image quality with Hasselblad Natural Color Solution
  • A choice of software: Hasselblad Phocus 2.7 and Adobe Lightroom 4 both included

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012.  More details will be available next week.

Hasselblad Changes Owners, Moving Into New Markets

Hasselblad was recently acquired by a Swiss and German private equity group.  Interestingly, in the press release announcing the acquisition, Hasselblad’s Chairman and CEO said the company would continue its high-end medium format production but would also focus on “exploiting the potential we see in brand new markets.” [Read more...]

Hasselblad H4D-31

Hasselblad announced the H4D-31 this week at Photokina 2010 as a solution for high-end 35mm photographers and medium format film shooters looking to make a more affordable switch to digital.  The H4D-31 is packaged with an 80mm lens for €9,995, and is also available with a CF-lens adapter in place of the kit lens for those who already shoot medium format film.

More details in the press release below. [Read more...]

Hasselblad HC 50mm-II and HC Macro 120mm-II Lenses

Hasselblad announced a pair of new lenses for its H4D system earlier this week at Photokina 2010.  The new HC 50mm-II and HC Macro 120mm-II lenses are the latest in the H4D family and offer a new optical design to take advantage of the 50MP and 60MP sensors found in the top-of-the-line H4D cameras.

More details in the press release below. [Read more...]

Hasselblad H4D-40

Hasselblad H4D-40

The Hasselblad H4D-40 is a 40-megapixel medium format camera geared toward high-end 35mm photographers.  The H4D is packaged with Hasselblad’s Phocus 2.0 software for processing images from the camera.  The H4D-40 ships from Hasselblad with the camera body, viewfinder and 80mm lens for $19,995.

More details in the press release below.

[Read more...]