Last year, action cam maker, Contour, closed its doors. Now, they’re back and say they are ready to take on GoPro for a bigger piece of the action camera market.
Clarke Capital won a bid to buy the company back in October and is pushing forward with a new marketing strategy in 2014.
Contour is on the show floor at CES 2014 with a still-smaller-than-GoPro booth; however, there isn’t really anything new for Contour to announce except that its doors are open once again.
Contour is still selling its previous product line, including the Contour+2; however, it is still listed as discontinued at B&H Photo.
We’re told to expect a better marketing strategy going forward and to expect some exciting new products from Contour around the corner.