A couple of days ago, evidence surfaced that Adobe is considering offering Photoshop CC at a price of $9.99/mo and also providing permanent CS6 licenses to customers who make a 3-year commitment to Creative Cloud for $29.99/mo. Additional support for these moves was suggested in today’s 2Q earnings call for shareholders.
In the company’s earnings call today, Adobe revealed that Creative Cloud now has over 700,000 subscribers and a second quarter revenue of $1.011 billion. While Adobe says the majority of its customers are happy with what Adobe is doing on the Creative Cloud, the company acknowledged that there has been some negative kickback, which Photography Bay readers are well aware of by now.
Adobe President and CEO Shantanu Narayen had the following to say:
Our decision to discontinue perpetual licensing of new versions of our desktop products has caused concern with some customers. While we will continue to offer CS6 on a perpetual basis, the feedback from our community is important and we are evaluating additional options that will help them with the transition. Our goal is to over-deliver on customer expectations, which we believe will make the entire community ultimately embrace Creative Cloud.
There was no mention of when these “additional options” would go live; however, I would expect it Adobe to make the rounds with hype surrounding the Creative Cloud new products launch that kicked off yesterday before we hear any further specifics as to what these options will be.