Sony has announced a broader range of SD cards with capacities up to 32GB and top transfer speeds of 20MB/s.
“There’s now a choice of three SDHC card ranges by Sony. The perfect partner for your Cyber-shot™, Handycam®, α NEX or DSLR camera, they’re also a great match for SD/SDHC-compatible cameras, camcorders and devices from all manufacturers. The affordable ESSENTIAL Series and value-added EXPERIENCE Series are joined by the flagship EXPERT Series for photo users who demand class-leading capacity and transfer speeds.” -Sony Press Release
I realize that Sony is hiring a photographer, but it’s also trying to be a serious player amongst serious photographers. I never see Canon and Nikon using product shots captured by the other companies’ DSLRs. Occasionally, a Phase One MF camera will be used by Canon, Nikon or Sony for product shots, which is understandable for high-res product shots since the cap is at 21-25MP for DSLRs right now. However, Canon’s product shots are otherwise captured with a 1Ds Mark III or a 5D Mark II, while Nikon product shots are generally captured with the D3x.
Sony’s got two 25MP DSLRs on the market. And, I know I’ve ranted about this before, but isn’t it time for Sony to eat its own dog food?