Sony Announces Faster SD Cards, Continues Using Canon DSLRs for Product Shots

by on December 13, 2010

in Sony

Sony has announced a broader range of SD cards with capacities up to 32GB and top transfer speeds of 20MB/s.

“There’s now a choice of three SDHC card ranges by Sony. The perfect partner for your Cyber-shot™, Handycam®, α NEX or DSLR camera, they’re also a great match for SD/SDHC-compatible cameras, camcorders and devices from all manufacturers. The affordable ESSENTIAL Series and value-added EXPERIENCE Series are joined by the flagship EXPERT Series for photo users who demand class-leading capacity and transfer speeds.”  -Sony Press Release

Sony also continues the trend of hiring out Canon shooters for its official product shots, with the top photo captured by the Canon 1Ds Mark III.

I realize that Sony is hiring a photographer, but it’s also trying to be a serious player amongst serious photographers.  I never see Canon and Nikon using product shots captured by the other companies’ DSLRs.  Occasionally, a Phase One MF camera will be used by Canon, Nikon or Sony for product shots, which is understandable for high-res product shots since the cap is at 21-25MP for DSLRs right now.  However, Canon’s product shots are otherwise captured with a 1Ds Mark III or a 5D Mark II, while Nikon product shots are generally captured with the D3x.

Sony’s got two 25MP DSLRs on the market.  And, I know I’ve ranted about this before, but isn’t it time for Sony to eat its own dog food?

[Sony]

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{ 8 comments }

1 Anonymous December 13, 2010 at 4:57 am

Both Canon nd Nikon have had marketing pictures shot with the other firm’s camera. you should lurk moar

2 Eric Reagan December 13, 2010 at 5:09 am

@Anonymous – Would you mind pointing to a source for your comment?

3 Adam December 13, 2010 at 11:24 am

If Sony isn’t enforcing their hired pro’s to use their gear, then what message is that sending to pro photographers and product review sites?

Tisk tisk.

4 Ben Wong December 13, 2010 at 12:08 pm

Well, it is very simple. Sony needs to hire professional product photographer to take product shots. All professional photographers right now use either Canon or Nikon. Hence the dilemma. Also, I don’t think Sony is actually doing the hiring. They probably contract the work out to an agency and the agency hires the photographers.

5 frank j. December 17, 2010 at 4:51 am

Let’s say Ford had a new radio to demo. Would they allow the advertising firm to use a GM car? Please. The Sony boss should be firing people.

6 Jim Wilmer December 17, 2010 at 9:46 pm

I agree with you, Eric. Sony should be eating its own dog food. I think that Sony alpha 850 and 900 DSLR cameras could produce a better image, as shown above, than the Canon EOS-1Ds Mark III. I’ve got to imagine that Sony worldwide has at least one professional photographer to handle product photos and that photographer uses Sony cameras and lenses.

7 Yann Fillion December 18, 2010 at 7:12 am
8 Daniel December 18, 2010 at 11:09 pm

That’s normal to have an advertising agency to sub-contract the actual photographing work to another party. I think Sony is being a gentleman by not enforcing a standard to their clients…you must understand, the founder of Sony is not Bill Gates! LOL!!

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