So many photographers are on the cutting edge of online communication through blogging, social networking and photo sharing sites. Photographers use these online resources to communicate with other photographers as well as to market themselves to potential clients.
This the first article in a series that addresses part of this networking and communication boom – Blogging Basics for Photographers.
Other articles in this Blogging Basics for Photographers series:
The goal of this series will be to help those of you who want to start a blog find the right tools and instructions to make it happen.
The first thing I want to do is get everyone on the same page with the basics of what we’re talking about, whether you want to start a blog or not, and then we’ll talk about blogging software and services next.
What is a Blog?
Wikipedia says that a blog “is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.” (wiki)
I think that’s a pretty good definition for us to go with, even if it’s a bit long-winded.
As a practical example, Photography Bay is a blog. We post updates on camera gear, news, reviews and other photography-related info. The new stuff goes on top, while the older stuff gets pushed down to the bottom of the page and eventually to subsequent “older” or “archived” pages.
There are all kinds of different blogs out there. You name it and there’s a blog for that – political, tech, moms, hunting, diet, financial and the list goes on and on.
How Do Photographers Use Blogs?
As noted above, there are so many photographers using blogs in so many different ways.
Photographers use blogs as:
- An extension or primary home of their gallery and voice for promoting their services
- A way to communicate with and engage photography clients after a session or event
- Social connection tools with other photographers and industry professionals
- Teaching other photographers (either free content or by promoting seminars, DVDs, books or other learning tools)
- Creative outlets for expressing their ideas and work
- Or blending any number of the above elements together (and plenty of other stuff I didn’t think of)
Some examples of photography bloggers using a variety of these concepts:
- Amelia Lyon
- Finn O’Hara Photography
- Jasmine Star Blog
- Kristen Steele Photography
- Bryan Regan Photography
- Chase Jarvis
- Epic Edits
- JarvieDigital Photography Blog
- LeggNet’s Digital Capture
- Scott Kelby’s Photoshop Insider
- Thomas Hawk’s Digital Connection
- Zack Arias
If you take a little time to browse around on some of these blogs, you’ll see that each one has a different feel to it. Most importantly, you can see how each photographer’s personality shines through even if he or she uses the blog format in a similar manner to another.
These blogs are a platform for the photographers behind them to speak there minds and share their work in the manner of their choosing.
Personally, I think all of them are great, and I read and follow each of them. We’ll talk more about following, subscribing and feed readers in a later post in this series.
For now, let’s focus on you.
Should You Start a Photography Blog?
If you’ve read this far, you are probably thinking about it. Or, maybe you already have a blog and want to make it better.
If you’re trying to decide whether to start one, this is a choice for you to make. I’m not here to tell you that you should or shouldn’t start a blog about photography – or anything else. However, don’t be intimidated if some of the examples shown above make you think that you could never create anything like that.
I can tell you that the photographers with blogs that I know love working on their blog (both large and small blogs) and using it as a tool for whatever purposes they choose. I will also warn you that it can be addicting, and you just might love it too.
Right now, you don’t have to do anything. Just think about it for now . . . and wait for the next part of this series where we will talk about blogging software and services, some of which can make blogging much simpler than you might expect.
Still don’t understand the point of a blog, or you’re having a tough time getting off the fence about whether to start one?
Ask your questions or voice your thoughts in comment section below. (Stick to the topic at hand though, and don’t get ahead of the rest of us with questions or comments about software, hosting and so on. We’ll cover that soon. Promise.)
Read the next part in this series, Blogger Software and Services.