Canon to Announce Next DSLR on January 24

by on December 16, 2007

in Canon,Gear,Rumors

It seems that Robert Westin, VP for Canon Sweden, has spilled the beans on Canon’s upcoming Pre-PMA 2008 announcement. This article on (a Swedish site) quotes Westin regarding Canon’s 2007 performance and thoughts on the upcoming year. A little help from Google and some translation sites helped me read some of this stuff.

Key points:

1. Canon will announce the next big thing on January 24 – the week before PMA starts.

2. Canon will release more photo products in 2008 than 2007.

My Thoughts:

1. My money is on a Canon Rebel XTi replacement (aka 450D) being announced on January 24th. As I’ve said before, the Rebel XTi (aka 400D) is due for replacement – now at the end of its 18 month produce life cycle. Read more about this camera here.

2. If not announced alongside the 450D, the Canon 5D Mark II is sure to follow later this year. For all the reasons why I think this is the case, check out this page.

3. Something else may be coming too. Canon had three big ones for 2007 – the PowerShot G9, EOS 1Ds Mark III and EOS 40D. If he’s talking about more cameras, then we could be looking at a gap filler DSLR. 3D or 7D anyone?

[tags]canon, 5d, mark ii, rebel xti, replacement, 450d, rumor, news, announcement[/tags]




1 NN December 17, 2007 at 8:29 am

Please see the website:

There has been a revision of this article.

2 Henrik B January 10, 2008 at 6:35 am

Free translation of original article in Swedish:

More news from Canon during 2008 than this year
2007-12-14 13:30

Canon will intensify their actions next year and promises to release more product during 2008 compared with 2007. We know when the new products of 2008 are going to be released.

Despite many new camera models, 2007 was not the best year for Canon.
- 2007 was a mediocre year, says Robert Westin, Managing Director at Canon Svenska [Swedish] AB. He does not blame the products but instead explains that Canon has introduce a new business system all over Europe.

With this new system, a store in Iceland will pay the same as a store in Portugal. This means that you can transfer cameras and other products across Europe to where the demand is high.

- I won’t say that our new system got well received. However, others will introduce similar systems, and we are the first in our industry to implement it. Our competitors will do the same within three to four years. Good luck to them then!, says Robert Westin.

- Our chair [of the board] “consoled”[?] me by concluding that at least we increased the volume this year.

News January 24
The Swedish MD also say to Kamera & Bild that there will be some great product releases on January 24, just a few weeks before PMA in Las Vegas opens up.

By: Magnus Fröderberg

3 Bradley Groot January 14, 2008 at 3:18 am

It’s becoming more and more clear that the camera that will be released is a new fullframe model at a 40d price. the new model will be the same as the rebel feature wise and build quality wise but with a fullframe sensor.

4 mxky January 15, 2008 at 12:48 am

Bradley Groot that’s really interesting what you said, where did you heard that?

5 jake January 19, 2008 at 3:32 am

Those news about 450D (or how would be called the replacement for 400D) are really interesting.

6 Pat January 25, 2008 at 2:58 pm

It’s January 25 and no announcement…Any word?

7 Eric January 25, 2008 at 3:42 pm


No Canon 5D Mark II for PMA.

Take a look at the new Rebel XSi and also check out Canon’s other announcements on the PMA 2008 Report.

8 mxky August 29, 2008 at 3:48 pm

The Canon 5D Mark II or the 7D should be annouced the September 8, 2008, well finger crossed..

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