Sony’s Alpha camera line delivers the moxy that the camera market was lacking. Sony has spent years refining the system and gave us the first taste of what a full frame mirrorless camera could mean for photographers. For their part, photographers have responded with overwhelming support of the Sony A7 product line, along with healthy feedback that Sony actually embraces and integrates into subsequent products.
This cycle of innovation and refinement continues to pay dividends in the shrinking camera market. Through the first half of 2018, Sony has sold more full frame cameras in the US than any other manufacturer of interchangeable lens cameras (this stat includes DSLRs).* In fact, Sony full frame cameras made up 40% of the full frame market sales in the US. Sony’s full frame sales lead the country across both units and dollar value. [Read more…]