Giving Your Video That Cinematic Look – Why Understanding ISO Is Just as Important as Having the Right Gear


This article on Giving Your Video That Cinematic Look – Why Understanding ISO Is Just as Important as Having the Right Gear is from guest author Corey Benoit

From Still to Motion

Like many, my projects require both still and motion images and are often lacking essential light to simplify the production. Switching between the two, I have found that understanding ISO is equally as important as selecting the right gear for your shoot. This article takes a look at ISO and gear for creating cinematic video in low light situations.

The ISO Myth

Many photographers and videographers think that ISO only affects the overall exposure of the image or the light being received by the sensor, and this is a myth. ISO doesn’t just affect the exposure or the lightness/brightness of an image. It basically destroys the color integrity and accuracy. Your greens will take on a lighter shade and will most likely have noise. Reds turn into more of an orangey kind of red, and blues will typically take on a cyan color. Color pollution is a problem with higher ISO. The color matrix will be polluted the more you push the ISO. Not to mention the damage that is done to the black/gray shades. They are polluted very badly with higher ISO. [Read more…]

Quick Video Lighting Breakdown

Video Lighting Sample

One of the things I do outside of this site is serve as the visual director at my church, which affords me plenty opportunities to experiment with different aspects of video production. I recently made a change to our video set that we use for announcement videos and created a diagram to answer some questions I’ve received about what the set looks like. [Read more…]

4K Video – Is it worth it?

Here’s a great video from Linus Tech Tips that gives some insight to the 1080p/4K debate and some practical considerations for shooting, editing and exporting in one over the other. It pays particular attention to online video use (and specifically with regard to YouTube videos) and how they use the Panasonic GH4 and Sony FS700 as 4K shooting options.

I have been a proponent of shooting 4K and editing in a 1080p timeline to afford additional reframing options (or even 1080p footage in a 720p timeline if you are limited to HD cameras). The above video, however, makes the additional argument for 4K exports even if you are working in a 1080p timeline. That’s a new consideration for me but, given how YouTube treats 4K files, is certainly worth considering and testing in the future.

For those of you who shoot video, what format do you prefer to shoot, edit and export?

[YouTube via Reddit]

These Production Promos for the Rugby World Cup Will Make Every Cameraman Smile

In the lead up to the 2011 Rugby World Cup, Sky Sport released a series of advertisements featuring a lighthearted play on the camera and production crew and their readiness for broadcasting all 48 matches live.

From assembling cameras blindfolded to learning the first rule of being a cameraman, the quips in these ads will surely make you smile. Check out the rest of the series below. [Read more…]