Pricing Photography

Pricing Photography: The Complete Guide to Assignment and Stock Prices is a new book in its fourth edition from freelance photographers Michal Heron and David MacTavish.

“Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include:

  • Practical information on the economics of photography
  • Cutting-edge negotiation techniques
  • Pricing guidance for photography buyers
  • How to structure prices to fit any type of market and usage
  • How to define prices to fit any type of market and usage
  • How to define prices in a way that guarantees long-term profitability
  • The specifics of pricing electronic media”

Pricing Photography: The Complete Guide to Assignment and Stock Prices retails for $29.95; however, it is currently available for $18.18 on

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iStockphoto has now made “editorial use only” images available for purchase.  Unlike the millions of other pre-existing royalty-free images on iStockphoto, the new editorial collection of images are strictly for non-commercial use and “are intended for use by news outlets, publishers, magazines, bloggers and presenters as a descriptive visual reference to a product, place, event or concept.”

Additionally, contributing photographers will generally not be required to submit a model release for editorial images, nor is there a need to remove trademarks or other branding from editorial images.

More details on the new editorial image collection in iStock’s press release below. [click to continue…]

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iStockphoto is crossing over into the editorial licensing realm for stock photography.  Rolling out in 2011, iStock will only be accepting editorial submissions for specific categories, such as products, architecture and landmarks, travel and lifestyle, social commentary, and urban living.  iStock is expressly avoiding submissions for time-sensitive news and traditional photo journalism.

You can find a thorough review of the new editorial submission guidelines in this article on iStockphoto’s website.

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As we’ve reported, Flickr has announced a new partnership with Getty Images, the well-known seller of stock imagery that will allow photographers with Flickr accounts to make some money. Getty can now browse images hosted on the site and contact Flickr members directly about sharing their images in Getty’s new Flickr-branded collection.

Photographers will be paid for the use of their images, on the sliding scale that Getty Images uses for all photograph licensing. Photographers will be expected to sign a contract allowing for the use of images once Getty has selected their work. There is no way to notify Getty that you want your Flickr photos considered, however. According to a CNET article, you’ll just have to wait to be contacted.

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