NAB 2017 is a very video-centric tradeshow. Today, however, I walked away with a striking impression of the photo industry. As the digital camera market becomes more and more niche, the benefit for manufacturers is that consumers in the market become more and more specific to the features and tech they want in their cameras.
As I sat in the Blackmagic Design press conference this morning, I was impressed with the company’s advances with Da Vinca Resolve 14, its new ATEM Television Studio Pro HD and Bluetooth features for the Ursa Mini Pro. However, the thing that struck me the most during the press event was the sheer number of Sony mirrorless camera users in the room. Not only that, but also the ratio of Sony mirrorless users to DSLR users. [Read more…]