Sony A7 for $998 – Deal Alert

Sony A7 Front

The 24.3MP full frame Sony A7 is now available for $998 (reg. $1298). Since the release of the Mark II, this camera has steadily crept down in price, even though is a fantastic full frame camera. At under a grand now, it is hovering in the entry-level camera price range and certainly should be on the radar of budget enthusiasts.

The deal ends July 4 and B&H includes 4% rewards with the purchase. Check it out here at B&H Photo.

 

Hasselblad’s HV DSLR Kit Finally Reaches “Normal” Price

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Hasselblad has a history of making incredible cameras and lenses; however, some of its recent digital models have simply been knockoffs of Sony’s Cyber-shot and Alpha products – and ridiculously overpriced knockoffs at that.

One such camera is the Hasselblad HV, which is sold as a kit with a 24-70mm f/2.8 lens for a whopping $12,000 retail price tag.

Well, it’s no longer overpriced thanks to a recent $8,000 price cut, bringing the camera kit down to $3,999. This includes the Hasselblad HV body, Zeiss 24-70mm f/2.8 T* lens and a custom hard case with foam interior cutout.

The Sony A99 on which the Hasselblad HV is based runs $2,000 on its own and so does the Zeiss 24-70mm f/2.8 lens, which puts the camera and lens at $4,000 – and Hasselblad throws in the custom hardshell case.

While the Sony A99 is long in tooth, it’s still a solid full frame camera and, who knows, maybe the Hasselblad clone will become a collector’s item some day…

Sony’s New A7R II, RX100 IV and RX10 II 4K Cameras are Available for Pre-Order

Sony A7R II

The recently announced Sony cameras are all now available for pre-order. The 42MP Sony A7R II is expected to ship in late July, while the Sony RX100 IV and RX10 II will ship in early to mid-July. You can get in line for the pre-orders at B&H Photo via the links below.

Sony A7R II Pre-Order Page

Sony Cyber-shot RX100 IV Pre-Order Page

Sony Cyber-shot RX10 II Pre-Order Page

Sony’s A7R II Works with Atomos Shogun for 4K ProRes Video Capture

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While Canon is busy locking down its video product line with no 4K options in its DSLRs and spotty support for clean HDMI-output, Sony is throwing the kitchen sink into its cameras with each release cycle.

The latest evidence of Sony’s bold digital imaging market moves is in the new A7R II, which sports a 42.4MP full frame image sensor with internal 4K video capture using the Sony XAVC-S codec at 100Mbps. While this is solid performance for a camera as small as the A7R II, Sony leaves room for users to go a little more professional by enabling uncompressed HDMI output of the sensor’s 4K signal. [Read more…]