Sony rumors

Sony A7R-2

Sony is rumored to be launched a new A7s mirrorless camera this Sunday at its NAB 2014 press conference, which kicks off at 5pm EDT. The camera is believed to feature the same body and design as the current A7 and A7R cameras.

The big new feature the A7s adds, however, is 4K video capture. [click to continue…]


Sony RX1 Full Frame Sensor

Sony has been shaking up the digital imaging market since it came on board in 2006 with the A100. It released a pair of hits last year with its A7 series and totally shook up the mirrorless camera market again. [click to continue…]



A newly-leaked spy shot of a Hasselblad SLR looks to be yet another Sony camera with a fancy facelift. However, this time, the camera looks like an Alpha A-mount camera.

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A Sony ILCE-5000 camera has been registered on the Taiwan National Communication Commission website, which likely points to the upcoming release of the camera. CES 2014 would be a good time frame to see it show up.

The Sony A3000, A7 and A7R all carry the “ILCE” moniker in their technical product number. While we all refer to the cameras with an “A” prefix, they are technically the Alpha 3000, Alpha 7 and Alpha 7R – or more precisely (using the symbol) α3000, α7, and α7R. It would be logical then that the ILCE-5000 follows the new “Alpha” branding (“NEX” is dead) and carries the product name α5000 when it officially arrives. [click to continue…]

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Sony RX10

The Sony RX10, which should be announced in a few hours, looks awesome. Finally, it looks like a there’s a truly worthwhile superzoom that matches a solid lens and sensor. [click to continue…]

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Sony NEX-A7r

The upcoming Sony NEX-A7 and NEX-A7r cameras have leaked out ahead of official release. [click to continue…]

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