While Sigma stole headlines earlier this week with its new 50-100mm f/1.8 DC HSM Art lens, it also announced a fast and affordable 30mm lens for Sony E and Micro Four Thirds lens mounts. The Sigma 30mm f/1.4 DC DN Contemporary lens is the first truly affordable f/1.4 lens in the mirrorless market at just $339. [Read more…]
[Update: This lens is now official and is available for pre-order.]
As my wife and I were watching The People v. OJ Simpson a couple nights ago, we talked about how television programming has reached a renaissance era. The best programming ever is available today. And it’s because we have alternative platforms driving incredible content. Netflix, HBO Now, Hulu and other platforms are forcing traditional cable to push the boundaries of the limited quality we’ve seen over the last three decades.
In a very similar vein, Sigma and other third-party lens manufacturers are holding the traditional guards’ feet to the fire with amazing new lenses. It’s like we’re hitting a lens renaissance now that the digital era is maturing and the market is moving up stream to the enthusiast and pro niches. And now that next crazy lens is almost here… [Read more…]
Several Sigma lenses are available with instant rebates up to $300 off through February 29. Check them out below.