I was checking to see if anything had surfaced on the Nikon D400 and I noticed that an “exact match” (when you put your search term in quotes) search for “Nikon D400″ produced a number of new stories about the rumored camera, but also revealed that legitimate retailers, like B&H Photo, Adorama and Amazon.com, are buying ads in Google’s search results for the exact match term “Nikon D400″.
Here’s a screen capture of the search results for “Nikon D400″:

I recalled that B&H and Amazon did the same thing with the D90 back in August, just prior to its release.
For now, the links are going to search results pages for Nikon D400.
B&H Photo Nikon D400 Ad Link
Adorama Nikon D400 Ad Link
Amazon.com D400 Ad Link
And, here’s the search query that I used.
The rumors and chatter are in full force now. If anything new is coming from Nikon at PMA, I’m strongly leaning toward the Nikon D400 as their DSLR release.
As for specs, I’ve seen several rumors lately that compare it the Canon 50D, which if true, the Nikon D400 will stack up quite nicely:
- 15 megapixels
- 6 frames per second
- ISO 12800
- 51 point AF
- 1080p video
While none of the sources I’ve read indicate substantial reliability on the specs, I think these make sense and are quite reasonable. First, it crushes the Canon 50D, particularly if high-ISO performs anywhere near the D700. Second, it’s enough of a step up from the D300 to be a true replacement as opposed to an “oh, we’ve got an upgrade” kind of release.
For the latest news on the D400, stay tuned to the Photography Bay front page and the Nikon D400 Rumors page.
What do you think?
Anyone heard of, seen, touched or dreamt of the Nikon D400? Fire away in the comments below or email me at pic at contact [at] photographybay.com.