The Great RED Hype . . . Again

Over the past several months RED, has hyped up the second-coming of their big, bad cameras.  The latest big, bad camera announcement was for the over-priced Scarlet and EPIC DSMC (digital still and motion camera).

That wasn’t enough though.  RED is now hyping yet another announcement for December 3rd.

New announcement on Dec. 3rd. Everything has changed… just as we promised. :-)

Oh, and the “ground-breaking” Scarlet and EPIC cameras announced back on November 13th?  RED says, “The 13th was insignificant…”

Maybe it’s just more video mumbo-jumbo and nothing for us still photographers to be concerned with.  Or maybe, RED will enter the still image arena with a more reasonable price tag that actually means something to the overall market – and not just show off another high-priced modular system that doesn’t live up to the hype and purports to be available at some point in the future.

[RED via Crunchgear]