For all the waiting Blackmagic has forced with its Production Camera 4K model, the camera is finally starting to ship. And perhaps its worth the wait, as the camera now retails for $2995, instead of the previously announced $3995 price tag. While not all retailers have updated the price on their listings yet, Blackmagic Design confirms that those who pre-ordered the camera at $3995 will get it at the new $2995 price.
Expect the pre-orders to be filled in the coming days and new orders shipping thereafter.
The new Blackmagic Pocket Cinema Camera and Production Camera 4K won’t be shipping until July 2013. However, the line to get one starts now.
I expect both of these models to be in high demand. I sat down with a representative earlier today and he said that while the Blackmagic Pocket Cinema Camera will begin shipping in July, they are expecting a high demand that will lead to a hefty backorder log.
In short, if you want one, pre-order it now.
You can pre-order the Blackmagic Pocket Camera here at B&H Photo.
You can pre-order the Blackmagic Production Camera 4K here at B&H Photo.