Sigma 24-35mm f/2 DG HSM Art Lens Priced at $999

Sigma 24-35mm F2 Art Lens

The recently-announced Sigma 24-35mm f/2 DG HSM Art lens now has an official price tag of $999 and will ship by the end of July.

The new 24-35mm zoom is the second large aperture zoom lens Sigma has launched recently. It follows the impressive Sigma 18-35mm f/1.8 DC HSM Art lens for APS-C cameras and is the first time we’ve seen an f/2 zoom for a full frame DSLR.

Sigma claims that optical performance of the new zoom lens is comparable to Sigma’s 24mm F1.4 DG HSM Art and 35mm F1.4 DG HSM Art lenses. As such, Sigma suggests that it can replace 24mm, 28mm and 35mm prime lenses in your camera bag with this single zoom lens.

Check out the new Sigma 24-35mm f/2 DG HSM Art lens here at B&H Photo.


Sony A7S Pricing Unveiled, Ships in July

Sony A7S

Alongside the new RX100 III, Sony has announced pricing for the highly-anticipated A7s at $2499.

The camera features a 12MP full frame sensor and captures 4K video to external devices by outputting the signal through its HDMI port. Early results promise stunning low-light shooting capability with an impressive sensitivity range covering ISO 50-409,600.

The A7S will ship in July. Check it out here at B&H Photo.

Sigma APO Macro 180mm F2.8 EX DG OS HSM Available July 27

Sigma APO Macro 180mm

Pricing and availability are now official for the new Sigma APO Macro 180mm f/2.8 EX DG OS HSM lens.  It will be available on July 27 for $1699 for Canon, Nikon, Sigma, Sony and Pentax mounts.  It’s currently available for pre-order at B&H Photo.

More info on the new lens in the latest press release below. [Read more…]

Nikon D800 Dealer Pricing Revealed

Nikon Rumors uncovered an interesting little tidbit regarding the dealer pricing of the Nikon D800 in the US.

The D800 that your dealer sells to you for $3000 cost the dealer $2700, while the D800E sells for $3300 and cost the dealer $2970 – a markup of 11% and 10%, respectively.  Accessories, however, are a different ball game altogether…

[via Nikon Rumors]

Fuji X10 Priced at $599, Available November

Fuji X10

The Fuji X10 has received an official retail pricepoint of $599.95.  It should be available in November.

Product pages and/or pre-order options are now up at B&H Photo and Adorama.

The Fuji X10 features a 12.3MP image sensor and a 4x optical zoom, which is controlled by a manual lens ring on the lens barrel.  In addition to RAW still-image capture, the X10 will capture 1080p HD video. Other notable features include a max sensitivity of ISO 12,800 and a TTL-capable hot shoe.