Pricing Photography

Pricing Photography

Pricing Photography: The Complete Guide to Assignment and Stock Prices is a new book in its fourth edition from freelance photographers Michal Heron and David MacTavish.

“Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include:

  • Practical information on the economics of photography
  • Cutting-edge negotiation techniques
  • Pricing guidance for photography buyers
  • How to structure prices to fit any type of market and usage
  • How to define prices to fit any type of market and usage
  • How to define prices in a way that guarantees long-term profitability
  • The specifics of pricing electronic media”

Pricing Photography: The Complete Guide to Assignment and Stock Prices retails for $29.95; however, it is currently available for $18.18 on Amazon.com.

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