Sony RX10 Gets $300 Price Drop Thanks to Pressure from Panasonic FZ1000

Sony RX10-2

Shortly after Panasonic announced its new 4K-capable FZ1000, Sony dropped the price of its Cyber-shot RX10 to $998. Recall that when the RX10 was initially announced it cost $1300.

The Sony RX10 and FZ1000 are both a new breed of hybrid/bridge cameras with large, one-inch sensors and fast, super-telephoto zoom lenses. Panasonic introduced the FZ1000 for just $899 and offers most of the features of the RX10. It also one-ups the RX10 by offering 4K video recording.

It makes sense then that Sony drops the RX10 price in order to stay competitive with the new FZ100. You can find the reduced Sony Cyber-shot RX10 here at B&H Photo.

Blackmagic Cinema Camera Price Drops to $1995

Blackmagic Cinema Camera

With the Blackmagic Pocket Cinema Camera starting to ship any day now for $995 and the 4K Production Camera available later this month at $3995, Blackmagic Design has dropped the price on its original Cinema Camera to $1995 (down from $2995).

Many people consider the camera to be quite the bargain at $2999, so the $1000 price drop should up the value even further. You can find the price drops already in effect on the Blackmagic Cinema Camera here at B&H Photo and here at Adorama.

Pentax 645D Gets $1200 Price Drop

Pentax 645D

The 40MP medium format Pentax 645D recently got a price drop from $9,995 to $8,795, which puts it even closer to the high-end 35mm DSLR range (see, e.g., Canon 1D X at $6,800 and Nikon D4 at $6,000).

Some retailers have already updated their list pricing to reflect the price drop (Adorama), while others have not (B&H Photo).  Expect the pricing to go into effect at all Pentax retailers soon.