Polaroid’s new PoGo Instant Digital Camera may be the next big thing. Or, then again, it may be the next big flop. The concept is great – taking Polaroid’s history of instant photography into the digital realm (Polaroid started down this road with the PoGo Instant Printer last year).
Execution is crucial. Depending on how the print quality and consumer impressions of this new gadget plays out is key. I have to admit though, I kinda want one.
More details in the press release below. [Read more…]