pma 2011

PMA Event is Now Called CliQ

by on January 13, 2011

in News

PMA has rebranded its annual photo tradeshow event as CliQ.  So, we’ll be referring to what was previously known as “PMA 2011″ as “CliQ 2011″ going forward – although, you’ll have to excuse me if I mess up the letter casing on CliQ from time to time.  (They don’t really think of the editors at the keyboard, do they?)

I think Jeff Revell over at PhotoWalkPro has a pretty good perspective on this rebranding, which is worth a read if you’re interested in the nuts and bolts of this type of thing.

For those looking for the official line, you can read the press release below. [click to continue…]

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There’s no doubt that PMA 2010 was a bit of a disappointment, particularly with the Anaheim venue, Canon’s absence, and some overshadowing by CES.  Something had to give.  And, well, it did.

According to PMA, industry buying cycles and technology developments have driven the show to a September date instead of residing in the post-holiday and post-CES season. As a result, PMA 2011 will take place from September 8-10, 2011.  And, better still, it’s back at the Las Vegas Convention Center. I’ll be there with bells on.

It will be interesting to see the impact on other photo trade shows around the same time of year, such as PDN Photo Plus on the East Coast.  No word though on what happens in 2012, which would put a September PMA dangerously close to Photokina.

The full press announcement is below. [click to continue…]

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