The Olympus E-PM1, E-PL3 and E-P3 are expected to be launched later this week. So, it makes sense that we are seeing a teaser campaign from Olympus, which is (right now) just a short video of a cloth draped over a camera. The corner of the fabric lifts up, revealing a tiny portion of what has to be a new PEN camera, and then the video cuts off.
Of course, images the E-PM1 have already been leaked – and it is tiny. [click to continue…]
Olympus has been rolling out the results of its 48 hour short film contest, which was part of the 2011 Vail Film Festival. “During the contest, 19 teams of filmmakers from around the country were challenged to create a film, from start to finish, in a 48-hour timeframe with the powerfully simple Olympus PEN camera and a variety of lenses and accessories.” Olympus is using this opportunity to pimp its HD-shooting PEN cameras, like the new Olympus E-PL2.
This week, Olympus revealed the runner-up short film, Der Bürgermeister. You can check it out, along with some commentary from the filmmakers, below. [click to continue…]
Olympus Japan has announced a new E-PL1s Micro Four Thirds camera as a slight tweak to the popular E-PL1. The E-PL1s adds an ISO 6400 sensitivity setting and now comes in a red body.
Along with the E-PL1s, Olympus announced a new 14-42mm II f/3.5-5.6 kit lens with improved internal focusing for faster and quieter AF.
[Olympus Japan via Photo Rumors]
Not that this should really surprise anyone, but Olympus seems to have gone on record to confirm that the company is no longer interested in developing entry-level DSLRs in light of its successful PEN series, which are based on the Micro Four Thirds system.
“We do not have concrete plans to replace the E-620 and other recent SLRs. The entry level SLR class can be completely replaced by the Pen system in terms of performance.” -Toshiyuki Terada, Product manager of SLR Olympus Planning Department
Terada went on to say that Olympus plans on developing an advanced-PEN camera and, at some point, Olympus expects to phase out DSLRs entirely in favor of the mirrorless Micro Four Thirds cameras.
[via Photo Rumors]
Olympus has made available firmware updates for the E-P1, E-P2 and E-PL1 PEN Series cameras. The new firmware updates are designed to improve the auto focus performance for still and video capture in the PEN cameras. [click to continue…]
If you missed out on making it to PMA 2010, but still want to catch almost everything in the Olympus booth, check out the video below. [click to continue…]