nonsense

Hasselblad-HV_front_w

Hasselblad has announced another nonsensical rebadge of a Sony camera. This time, the Sony A99 (announced 1.5 years ago) with its 24MP full frame sensor becomes the new Hasselblad HV. [click to continue…]

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Hasselblad-Lunar-Limited-Edition-GR_front_white

Hasselblad is at it again with a new Lunar mirrorless camera. This one is a special edition camera that “boasts a sumptuous, unique red Tuscan leather grip; a black leather shoulder strap accented with red stitching and an exclusive PVD matte gold-treated top plate – and comes with a  ‘before tax’ price tag of €7,200.” That works out to about $10,000 USD. [click to continue…]

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Sigma SD1 Wood

I’m not sure who’s driving the Sigma SD1 trainwreck; however, this limited edition wooden SD1 is about as far from the tracks as things can get.  As if the $6900 price tag for the Sigma SD1 wasn’t laughable enough, this limited edition wooden model will set you back €9,999 ($13,750 USD equivalent). [click to continue…]

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