One of the big news nuggets coming out of NAB 2011 is Technicolor’s announcement that it has developed a ‘CineStyle’ profile for Canon DSLRs. According to the press statement, “Technicolor CineStyle provides cinematographers with a look that allows for the greatest image latitude as production photography moves into editorial and ultimately digital intermediate color-grading and delivery.”
The new Technicolor CineStyle will be unveiled next week at the NAB show in Las Vegas. There’s no word on delivery method of the new CineStyle to existing cameras; however, it makes sense to expect a firmware update soon (hopefully, next week).
Canon definitely has some “major product announcements” planned for the NAB show and, chances are, this new CineStyle profile will go hand-in-hand with whatever else Canon has up its sleeve for next week.
You can read the full press release from Technicolor below. [Read more...]