
Olympus has officially announced its new M.ZUIKO ED 75-300mm f4.8-6.7 II lens for Micro Four Thirds mount. The lens has been designed to match the OM-D E-M5 and PEN Micro Four Thirds series cameras. Olympus added a new advancedZERO (Zuiko Extra-low Reflection Optical) coating to keep scratches off, and eliminate ghosting and lens flare.
The new 75-300mm lens offers a reach equivalent to 150-600mm when used on Micro Four Thirds cameras with their 2x crop factor. The M.ZUIKO ED 75-300mm f4.8-6.7 II lens should be available in March at a retail price of $549.99. Check availability here at B&H Photo.

Tamron has announced a new superzoom lens for Micro Four Thirds cameras. The new 14-150mm F/3.5-5.8 Di III VC lens offers a 28-300mm equivalent zoom range on Micro Four Thirds cameras and features built-in Vibration Compensation.
No word yet on pricing or availability; however, as with most new product announcements this week, availability this Spring would be a good estimation. We’ll have more as soon as Tamron makes it available.

Sigma has unveiled four new lenses – three of which are a refresh of existing models and one lens is entirely new. [click to continue…]

New leaks point to a new Olympus XZ-10 compact camera and 75-300mm Micro Four Thirds lens coming next week during the CP+ show in Japan.
The XZ-10 is rumored to be a high-end compact camera that will likely serve as a replacement or companion model to the Olympus XZ-2.

The new lens will be the M.ZUIKO DIGITAL ED 75-300mm f/4.8-6.7 II Micro Four Thirds lens that will be a 150-600mm equivalent zoom lens. The first version of this lens is already listed as discontinued.
[via Photo Rumors]

It has been close to 5 years since the introduction of the Micro Four Thirds system by Olympus in August 2008. In that time, cameras from Olympus and Panasonic have developed a strong hold on the mirrorless camera market.
Now, five additional manufacturers are joining the Micro Four Thirds System Standards Group, two of which we have heard recent news about.
- Blackmagic Design
- JK Imaging
- Photron Limited
- SVS-Vistek
- ViewPLUS
Blackmagic previously announced the Blackmagic Cinema Camera in a Micro Four Thirds mount, which followed the initial Canon EF mount BMCC version. Additionally, JK Imaging recently reveals plans to bring a Kodak Micro Four Thirds camera to market through its licensed use of the Kodak brand.
More details in the complete press release below. [click to continue…]

Kodak recently announced a licensing deal with JK Imaging wherein JK Imaging would be permitted to use the Kodak brand name to make digital cameras. [click to continue…]