Amazing Photos . . . Easy?

Panasonic Lumix

In a Lumix campaign earlier this year, Panasonic touted in commercials like the one below that “Lumix cameras make amazing photos easy.”

Does the presentation of the commercial go too far to snub photographers (like Nikon recently did), or is it just clever marketing on Panasonic’s part?

Check out the commercial below and share your thoughts in the comments section. [Read more...]

Nikon: “A Photographer Is Only as Good as the Equipment He Uses” [Updated]

Nikon Facebook

A recent status update on Nikon’s Facebook page stated that “A photographer is only as good as the equipment he uses.”

I can appreciate the marketing push for your products over competitors, but limiting a photographer’s skill to the equipment he uses is a pretty dumb thing to say. [Read more...]

Moo Business Cards Rock

Moo Business Cards

I recently ordered some business cards from moo.com. They arrived in my mailbox yesterday. I’m very impressed with how these Moo cards look – and how easy they were to order.

In the past, I’ve used a Photoshop template to set up my business card designs, which I tinkered with forever before I was finally happy with the design.  Then, I ended up ordering hundreds of the same card.

Granted, that works fine for a lot of folks; however, I really liked the idea of shaking things up by using multiple images as a featured photo in the same batch of business cards.  I think other photographers might appreciate this as well.  In fact, with Moo, every single card can use a different image if you so choose.

I recently read about Moo cards from my friend Rich Legg, who seemed to be very pleased with his Moo MiniCards.  So, with a hat tip to Rich, I thought I’d give them a try. [Read more...]