Zeiss has launched a new line of lenses for the Sony full frame E-mount, which currently includes the A7, A7R and A7S models. The two lenses launching the Sony E-mount are the Zeiss Loxia 35mm f/2 Biogon T* and the Zeiss Loxia 50mm f/2 Planar T*, which are priced at $1299 and $949, respectively. Check them out here at B&H Photo.
Recent rumors have pointed to a new Zeiss sub-brand, Loxia, for Sony full frame E-mount cameras (e.g., Sony A7R and A7S) coming soon. Full disclosure is expected to happen for Photokina 2014 coming up next month. In the mean time, we have a leaked image of the Zeiss Loxia 50mm f/2 Planar lens. [Read more…]