Watch How Lighting & Posing Can Fake Before & After Photos

We’ve all seen the before and after photos that plague online advertising. These photos are often part of ads that proclaim the latest and greatest fitness craze or weight loss pill. In the above video, BuzzFeedBlue shows just how easy it is to fake these photos using nothing more than some lighting and posing changes.

While there are certainly things you can do to enhance a physique for the after photo (e.g., lift weights, cardio and eat healthier), much of the presentation still relies on the professional eye of the photographer.

[h/t Jayson]

Westcott Recessed Mega JS Apollo 50″ Softbox for $169 – Deal Alert

Westcott Recessed Mega JS Apollo 50-inch Softbox

B&H has the Westcott Recessed Mega JS Apollo 50″ x 50″ softbox for $169.90 (reg. $249.90) with free expedited shipping. The great thing about this large softbox is that it uses the umbrella receptor to attach instead of a speedring. Accordingly, it fits virtually every studio light made. Check it out here at B&H Photo.

How to Adjust Lighting in Post Production Using Photoshop

Check out this video from Photoshop Principal Product Manager Bryan O’Neil Hughes as he walks through how to adjust lighting to a photo after the fact using some basic tools inside Photoshop. In this video he takes a midday photo and changes it to the appearance of a photo taken at dusk with new lighting elements within.

Adobe also showed off a demo at its MAX conference of some possible future technology that automates the process as well. Check it out below. [Read more…]