jd power

Online buyers of DSLR cameras pay $1,291, on average, for their camera, up from $937 in 2011, according to the J.D. Power and Associates 2012 Digital Single-Lens Reflex Camera Online Buyer ReportSM released last week.

I was a little surprised to read those numbers, considering the affordable DSLR options available now – with cameras like the Nikon D3200, Rebel T3 and Sony A37.  However, I’m also a little curious if the consumer move toward affordable mirrorless cameras like the Sony NEX-F3 and Olympus E-PM1 has impacted these figures (which may not be factored into “DSLR” sales evaluated by JD Power).

Additional notes from the report points to Pentax’s lead in buyer satisfaction and durability.  Finally, note that these scores are based on consumer surveys rather than objective test data.

More excerpts from the press release below. [click to continue…]

{ Comments on this entry are closed }

The market share gaps are shrinking between Canon, Nikon and Sony.  Nikon has made the right moves over the past couple years in their DSLR lineup as is evident in the JD Power and Associates customer satisfaction award two years running now.

[click to continue…]

{ Comments on this entry are closed }