Digital Cameras Are in 3% of Households in India, Canon’s Trying to Change That

DNA India has published an interesting article on Canon’s attempt to break into and, in many ways, create a digital camera market in India.  In order to get Canon cameras into the hands of Indian consumers, Canon is taking a grass roots approach by going on a 38 city tour with all sorts of Canon cameras, lenses and accessories and simply letting people try them out. [Read more…]