Hasselblad Lunar Arrives Next Month

Hasselblad Lunar

Hasselblad has confirmed that its new $5,000 Lunar mirrorless camera will launch next month.

The Hasselblad Lunar will be officially launched in April 2013.

We will, within a short time, launch a new and dedicated website section for the Lunar with all the information.

Recall that the Hasselblad Lunar is basically a rebadged Sony NEX-7 with Hasselblad’s cosmetic changes and a $4,000 markup. I can’t think of a good reason anyone should buy this camera, but I’m open to suggestions…

[AP via SAR]

Hasselblad Lunar Mirrorless Camera w/ Sony E-Mount

Hasselblad-Lunar-Leather-Grip

Hasselblad has unveiled plans to launch a high-end mirrorless camera with a Sony E-mount.  Dubbed the “Lunar”, the camera will sport a 24.3MP APS-C sensor and capture full HD video.

The Hasselblad Lunar appears to be a rebadged Sony NEX-7 with lots of Hasselblad fluff on the outside.  The body and grip of the Lunar will feature carbon fiber, titanium, wood, leather and precious metals, including gold, to help drive up the price to around €5000 (no word yet on US pricing).

The Hasselblad Lunar should arrive in the first quarter of 2013.

More details in the press release below. [Read more...]

Hasselblad H5D Medium Format Camera Series Announced

Hasselblad H5D-60

Hasselblad’s next-gen medium format H series will be the H5D series.  Full details will be unveiled at Photokina 2012, but here is what we know now.

  • New H System lens: HCD 4.8/24 mm, equivalent to 17 mm on 35 mm DSLR format
  • New Macro Converter, for superb close-up performance with wide angle lenses
  • RAW + JPEG mode for quick preview and print
  • New True Focus II provides unique, accurate focus and Immediate Focus Confirm
  • Full access to camera information and image preview on rear in tethered mode
  • The largest, brightest viewfinder image on the market
  • New larger, more ergonomic buttons and an easier to read display style
  • New sealing for improved weather proofing plus new sensor unit safety lock
  • Optional battery adapter for standalone operation of digital capture unit
  • Ultimate image quality with Hasselblad Natural Color Solution
  • A choice of software: Hasselblad Phocus 2.7 and Adobe Lightroom 4 both included

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012.  More details will be available next week.

Dave Hill Slow Motion BTS

Check out the above behind-the-scenes video of a recent Dave Hill commercial shoot for the Fiat Abarth.  Motion elements for the shoot were captured with the super slo-mo Phantom Flex and Phantom Gold cameras, while the stills were shot with the Canon 5D Mark II and Hasselblad H3D-50.

The DP behind the motion side of the shoot was Brandon Lippard, who also shot one of Doritos Crash the Superbowl winning commercials back it 2010.  Remember this one? [Read more...]

Leica S-Adapter H Enables use of Hasselblad H Lenses on the Leica S2

Leica S-Adapter H Front

Leica has unveiled a new adapter for the Leica S camera system.  The adapter allows Leica S system users to mount Hasselblad H-system lenses on their cameras.

More details in the press release below. [Read more...]

Hasselblad Changes Owners, Moving Into New Markets

Hasselblad was recently acquired by a Swiss and German private equity group.  Interestingly, in the press release announcing the acquisition, Hasselblad’s Chairman and CEO said the company would continue its high-end medium format production but would also focus on “exploiting the potential we see in brand new markets.” [Read more...]