The Hasselblad H5D-40 medium format camera is now available for $9995 (reg. $18,500). This includes both the body and the 40MP medium format back. I think this is the first time I have ever seen a new Hasselblad medium format camera break the $10k barrier.
You can buy the H5D-40 with the Hasselblad 80mm f/2.8 HC AF lens for $12,495 (reg. $21,000). Other models are also receiving multi-thousand dollar discounts up to and including the 60MP Hasselblad H5D-60. Check them all out here at B&H Photo.