Hasselblad’s HV DSLR Kit Finally Reaches “Normal” Price

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Hasselblad has a history of making incredible cameras and lenses; however, some of its recent digital models have simply been knockoffs of Sony’s Cyber-shot and Alpha products – and ridiculously overpriced knockoffs at that.

One such camera is the Hasselblad HV, which is sold as a kit with a 24-70mm f/2.8 lens for a whopping $12,000 retail price tag.

Well, it’s no longer overpriced thanks to a recent $8,000 price cut, bringing the camera kit down to $3,999. This includes the Hasselblad HV body, Zeiss 24-70mm f/2.8 T* lens and a custom hard case with foam interior cutout.

The Sony A99 on which the Hasselblad HV is based runs $2,000 on its own and so does the Zeiss 24-70mm f/2.8 lens, which puts the camera and lens at $4,000 – and Hasselblad throws in the custom hardshell case.

While the Sony A99 is long in tooth, it’s still a solid full frame camera and, who knows, maybe the Hasselblad clone will become a collector’s item some day…

 

Hasselblad Unveils A5D Medium Format Aerial Cameras

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Hasselblad’s new A5D series of aerial cameras are available with CCD sensors at 40MP (A5D-40) and 60MP (A5D-60), or with a 50MP CMOS sensor (A5D-50c). The new A5D range is designed with no moving internal parts, which will prevent unintentional movement from aircraft vibration. Special Hasselblad aerial lenses will also be available with locking mounts. [Read more…]

Hasselblad H5X Medium Format Camera Body Announced

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Hasselblad has announced its new H5X camera body, which is compatible with Hasselblad H System lenses and backs, as well as film backs and most third-party digital backs.

The H5X is largely intended to serve as a backup body for H5D users. It retails for €4,595 without viewfinder and €5,795 with viewfinder.

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More details in the press release below. [Read more…]

BTS Video with Dave Hill on the 2014 Vanity Fair Hollywood Edition Fiat Ad

Here’s pretty cool inside look at Dave Hill’s photo shoot with FIAT for the 2014 Vanity Fair Hollywood Edition. He shot 4 days to get 4 photos for these ads. The camera of choice was a Hasselblad H3D.

The compositing of the final images combined several days of 12-14 hours of editing in Photoshop and using Cinema 4D to render the shadows. It’s a real, big-budget shoot with a full crew to make cutting edge commercial ad photography.

As a bonus factoid, the entire BTS documentary was shot with a Blackmagic Pocket Cinema Camera.

[via Fstoppers]