BTS Video with Dave Hill on the 2014 Vanity Fair Hollywood Edition Fiat Ad

Here’s pretty cool inside look at Dave Hill’s photo shoot with FIAT for the 2014 Vanity Fair Hollywood Edition. He shot 4 days to get 4 photos for these ads. The camera of choice was a Hasselblad H3D.

The compositing of the final images combined several days of 12-14 hours of editing in Photoshop and using Cinema 4D to render the shadows. It’s a real, big-budget shoot with a full crew to make cutting edge commercial ad photography.

As a bonus factoid, the entire BTS documentary was shot with a Blackmagic Pocket Cinema Camera.

[via Fstoppers]

Hasselblad Unveils 50MP CFV-50c CMOS Back for V System

Hasselblad CFV-50c

Hasselblad has launched a new 50MP back with a 43.8 x 32.9mm sensor size for its legacy V System medium format cameras. The CFV-50c is the new CMOS version of its existing CFV-50 CCD digital back, which also weighs in at 50MP.

The CMOS sensor provides improved noise control and sensitivity with a max ISO 6400, as well as higher frame rates than the previous CCD version. [Read more...]

PhaseOne Launches IQ250 as the First CMOS Medium Format Camera

PhaseOne IQ250

Earlier this week, Hasselblad laid claim to the world’s first medium format camera. The problem is, however, Hasselblad had no camera to show off and only announced the official launch would happen in March 2014.

Now, PhaseOne is showing off its new IQ250 with a 50MP CMOS sensor – and PhaseOne actually has working cameras to show the world. [Read more...]

Hasselblad to Launch World’s First Medium Format CMOS Camera, the H5D-50c

Hasselblad H5D-50 Medium Format Camera

Hasselblad is taking a break from its recent nonsenical camera releases to launch a serious camera – the H5D-50c with a 50MP medium format CMOS sensor inside.

The CMOS sensor will allow for a faster capture rate, longer shutter speeds and a “much greater ISO performance,” according to Hasselblad Product Manager Ove Bengtson.

The Hasselblad H5D-50c will be available in March. Further details and pricing info will be available just prior to launch. The current, CCD-based H5D-50 runs for $26,995, so expect the CMOS version to get a moderate price hike.

Hasselblad Lunar Limited Edition Unveiled, Only 200 Units for $10,000 Each

Hasselblad-Lunar-Limited-Edition-GR_front_white

Hasselblad is at it again with a new Lunar mirrorless camera. This one is a special edition camera that “boasts a sumptuous, unique red Tuscan leather grip; a black leather shoulder strap accented with red stitching and an exclusive PVD matte gold-treated top plate – and comes with a  ‘before tax’ price tag of €7,200.” That works out to about $10,000 USD. [Read more...]

Hasselblad Releases 3 Stellar Special Edition Cameras for $3175

Hasselblad Stellar Special Edition

As if the first round of dolled-up Sony RX100 cameras wasn’t enough, Hasselblad has unveiled 3 additional “special edition” models for the ripe price of $3175 each. Yes, the cameras perform virtually identical to the Sony RX100, but cost 6x the price. While the RX100 is a great camera, it’s not $3175 great.

More pics and complete details from Hasselblad via the official press release below. [Read more...]