Hasselblad H5X Medium Format Camera Body Announced

H5X_camera

Hasselblad has announced its new H5X camera body, which is compatible with Hasselblad H System lenses and backs, as well as film backs and most third-party digital backs.

The H5X is largely intended to serve as a backup body for H5D users. It retails for €4,595 without viewfinder and €5,795 with viewfinder.

H5X_lens_family

More details in the press release below. [Read more...]

BTS Video with Dave Hill on the 2014 Vanity Fair Hollywood Edition Fiat Ad

Here’s pretty cool inside look at Dave Hill’s photo shoot with FIAT for the 2014 Vanity Fair Hollywood Edition. He shot 4 days to get 4 photos for these ads. The camera of choice was a Hasselblad H3D.

The compositing of the final images combined several days of 12-14 hours of editing in Photoshop and using Cinema 4D to render the shadows. It’s a real, big-budget shoot with a full crew to make cutting edge commercial ad photography.

As a bonus factoid, the entire BTS documentary was shot with a Blackmagic Pocket Cinema Camera.

[via Fstoppers]

Hasselblad Unveils 50MP CFV-50c CMOS Back for V System

Hasselblad CFV-50c

Hasselblad has launched a new 50MP back with a 43.8 x 32.9mm sensor size for its legacy V System medium format cameras. The CFV-50c is the new CMOS version of its existing CFV-50 CCD digital back, which also weighs in at 50MP.

The CMOS sensor provides improved noise control and sensitivity with a max ISO 6400, as well as higher frame rates than the previous CCD version. [Read more...]