Hasselblad H5D-40 Medium Format Camera Now Under $10K

Hasselblad H5D-40

The Hasselblad H5D-40 medium format camera is now available for $9995 (reg. $18,500). This includes both the body and the 40MP medium format back. I think this is the first time I have ever seen a new Hasselblad medium format camera break the $10k barrier.

You can buy the H5D-40 with the Hasselblad 80mm f/2.8 HC AF lens for $12,495 (reg. $21,000). Other models are also receiving multi-thousand dollar discounts up to and including the 60MP Hasselblad H5D-60. Check them all out here at B&H Photo.


$2300 Off Hasselblad Stellar Camera – Black Friday Deal?

Hasselblad Stellar

Hasselblad has no shame. The nonsensical Hasselblad Stellar camera is on sale for $999.99 (reg. $3299.99) for Black Friday. The problem with that, of course, is that the Stellar is a rebadged Sony RX100, which is on sale for a much more reasonable $448 (reg. $498).

So, even when discounted by $2300, you can still buy two Sony RX100 models for the price of the Stellar and have money left over for memory cards and accessories.

Hasselblad H5X Medium Format Camera Body Announced


Hasselblad has announced its new H5X camera body, which is compatible with Hasselblad H System lenses and backs, as well as film backs and most third-party digital backs.

The H5X is largely intended to serve as a backup body for H5D users. It retails for €4,595 without viewfinder and €5,795 with viewfinder.


More details in the press release below. [Read more…]

BTS Video with Dave Hill on the 2014 Vanity Fair Hollywood Edition Fiat Ad

Here’s pretty cool inside look at Dave Hill’s photo shoot with FIAT for the 2014 Vanity Fair Hollywood Edition. He shot 4 days to get 4 photos for these ads. The camera of choice was a Hasselblad H3D.

The compositing of the final images combined several days of 12-14 hours of editing in Photoshop and using Cinema 4D to render the shadows. It’s a real, big-budget shoot with a full crew to make cutting edge commercial ad photography.

As a bonus factoid, the entire BTS documentary was shot with a Blackmagic Pocket Cinema Camera.

[via Fstoppers]