Fuji announced its new GF 250mm f/4 R LM OIS WR lens last week while I was at NAB. I was happy to find they had a fully functional model at the show and I was able to spend a few minutes with it. [Read more…]
Fuji previously showed off the new GFX 50S medium format camera and new lenses back at Photokina 2016. Pricing was the big question on everyone’s mind and Fuji is hitting a pretty good price point at $6500, which comes in below the relatively affordable Pentax 645Z (now at $7000) and well below the new Hasselblad X1D-50c (at $9k).
Last summer, I speculated about the coming medium format revolution and what role Fuji would play in it. I think the $6500 price tag for a 51MP medium format camera signals that Fuji means business and wants a big piece of the medium format market share. [Read more…]