Digital Camera Innovator Touts Slimmest Model with Lili “La Flaca” Estefan
New York, NY (June 12, 2008)—Lili Estefan, the beloved co-host of “El Gordo y La Flaca” (“The Fat Man and The Thin Woman”), is lending her slim frame to promote the launch of Casio’s EXILIM EX-S10 digital camera into the U.S. Hispanic market. The daily gossip program, “El Gordo y la Flaca” stars Ms. Estefan and Raúl de Molina and is Univision’s top-rated celebrity gossip show, marking its tenth anniversary this year. The Hispanic ad agency REVOLUCION saw a natural link between the two: the EX-S10 is the world’s smallest and thinnest 10.1 megapixel camera* and Lili Estefan is the Hispanic world’s favorite “Flaca”.
“I am so excited to be part of Casio’s first effort to reach out to the Latin community,” Estefan says. “I love to share my vacation photos on ‘El Gordo y La Flaca’, and this gives me an even better way to do it!” [Read more...]