
The price of the Canon C300 has dropped by $2000 at least through April 2013. Instead of $16k, the C300 is now available in EF mount or PL mount for $14k. Check it out here at B&H Photo and Adorama.

After yesterday’s rumor of a new Canon EOS Cinema camera to be unveiled around NAB 2013, new rumors surfaced of an “entry-level” cinema camera (perhaps a Canon EOS C50) that would be situated below the Canon C100.
While Canon’s cinema cameras are certainly popular, they are still well out of the reach of many amateurs and low-end pros who are shooting video with Canon DSLRs such as the Rebel T4i and Canon 60D. At $6500, the C100 is still quite a bit of a reach for many of these shooters.
Would a $3000 Canon C50 push these enthusiasts and low-end pros to step up to a dedicated cinema camera? Would you pay $3000 or more for such a camera? If a C50 is in the works, what kind of specs could it bring to the table and not cannibalize the C100?
[via CR]

Canon has announced that it will be providing a free update to the EOS 1D C to make the 25p frame rate available for 4K capture in April 2013. This announcement is a result of feedback from the European professional video community.
Stay tuned for word on the official release of the firmware update when it hits.

The Canon C100 was used to shoot the docu-short PULSE, which profiles the making of the BioBeats app, a new technology that utilizes cameras to generate custom music based on a human heart rate. The short was directed by Patrick Moreau of stillmotion. Aside from showing off the footage of the C100, it’s a well-told story that’s worth a few minutes of your time.
Check it out below.