Nokia says “Goodbye DSLR” in New Lumia 1020 Ad

Nokia declared war on DSLRs with its Lumia smartphones several years ago, stating that smartphones would replace DSLRs. A couple of years ago, Nokia’s ad campaign showed off some amazing footage that looked like we might all eat our words when the Lumia 920 was launched. Then, we discovered Nokia was actually trying to pass off DSLR footage as coming from the Lumia 920.

Now, we have this latest commercial spot making fun of “massive DSLRs” and suggesting that a 41MP Nokia Lumia 1020 can get the same or better shot. However, Nokia gets a little carried away with the suggestion, which makes the entire ad a little silly. [Read more...]