Last weekend, Sony DIME (Digital Imaging Europe) held a press event in Miami, Florida in conjunction with the evolution of its popular like.no.other advertising campaign. Specifically, Sony wanted to build on the scale and stature presented in the iconic Bravia commercials, which, according to Sony, display colour like.no.other.
Sony sent 250,000 bouncy balls down the streets of San Francisco:
Sony exploded 70,000 liters of paint in Glasgow:
Sony unleashed 2.5 tons of Play-Doh bunnies on New York:
So, how is Sony planning to up the ante of its like.no.other experience in 2008? [Read more…]