Dave Hill Slow Motion BTS

Check out the above behind-the-scenes video of a recent Dave Hill commercial shoot for the Fiat Abarth.  Motion elements for the shoot were captured with the super slo-mo Phantom Flex and Phantom Gold cameras, while the stills were shot with the Canon 5D Mark II and Hasselblad H3D-50.

The DP behind the motion side of the shoot was Brandon Lippard, who also shot one of Doritos Crash the Superbowl winning commercials back it 2010.  Remember this one? [Read more...]

Amazing Photos . . . Easy?

Panasonic Lumix

In a Lumix campaign earlier this year, Panasonic touted in commercials like the one below that “Lumix cameras make amazing photos easy.”

Does the presentation of the commercial go too far to snub photographers (like Nikon recently did), or is it just clever marketing on Panasonic’s part?

Check out the commercial below and share your thoughts in the comments section. [Read more...]

Nikon Shoots D5100 Commercial with a D5100

We are excited acclaimed Director of Photography Matthew Libatique shot our “Man of Action” D-SLR spot with the Nikon D5100. All elements of this DSLR campaign were shot with the Nikon D5100 demonstrating its high quality photo and HD movie capabilities. -Lisa Baxt, senior communications manager for Nikon Inc.

Kudos to Nikon for stepping up to the plate and making a commercial with its own DSLR.  Perhaps other companies should consider doing the same.

As has been the case with recent Nikon campaigns, Ashton Kutcher is front and center showing off the D5100.  Check out the commercial spot below. [Read more...]

Canon Freeze Tag

The above Canon commercial from Director Saman Keshavarz features a game of “freeze tag” using Canon cameras. As part of the commercial, they handed out Canon cameras to various people running through the halls, with many of their shots making it into the final cut of the commercial.

The behind the scenes video is embedded below. [Read more...]