
RED has dropped prices on its EPIC, Scarlet and ONE cameras in what seems to be a response to increasing competition in the video markets – although RED tips the reason as lower production costs and improve efficiency.
Here’s how the new pricing breaks down: [click to continue…]

If the RED Scarlet was your dream camera but just out of your reach, you might want to take a look at this deal. While they last, RED is selling several Scarlets for only $7100, which is a significant reduction from the standard $11,900 price point. [click to continue…]
Red Giant’s latest short, Form 17, takes on a 14-page script packed with dialog and shot in one day with multiple cameras and a Tascam DR-100. This combination made for a massive amount of footage and audio to sync up in post, which Red Giant made short work of thanks to its new PluralEyes 3 audio-syncing software.
If you want a closer look at the BTS after watching the short film above, check out the making of video here on Red Giant’s site.

ikan’s $10 Cinema Forms app is now available on the iTunes App Store. From the description:
Cinema Forms app is a powerful tool that allows you to create, manage, and share production worksheets and legal releases directly from your iPad. With this app, you can now create call sheets, break down sheets, talent releases, location release, and so much more directly on your iPad.
Key Features
• Portable and convenient
• Extensive Library of Forms (90+)
• Interactive Smart Forms
• Share as PDF to Dropbox or Email
• Customer Letterhead
• Rich Text Editor
• Signature
• iCloud Backup
• Keyword Search
• Geotag
• AirPrint
• Intuitive Interface

The Apertus Axiom Camera is an open source project that looks to produce a 4K camera with a Super 35 sensor, Cinema DNG files, 150fps at 4K, a global shutter and 15 stops of dynamic range.
The plan is to launch a Kickstarter campaign in the fall to crowdfund the project at a target price “well below $10,000.”
If this camera actually comes to market with those features and price range, it stands to further disrupt the pro video market. Sony’s FS700 really stirred the pot when it was introduced as an $8,000 camera that will (at some undetermined point in the future) shoot 4K footage and capture high frame rate footage (something it will actually do now) in full 1080p HD.
Of course, performance, reliability and support are key components that the Axiom will need in order to become a real player in the market.
Head over to No Film School for a more detailed analysis of what this camera could mean.