BTS Video with Dave Hill on the 2014 Vanity Fair Hollywood Edition Fiat Ad

Here’s pretty cool inside look at Dave Hill’s photo shoot with FIAT for the 2014 Vanity Fair Hollywood Edition. He shot 4 days to get 4 photos for these ads. The camera of choice was a Hasselblad H3D.

The compositing of the final images combined several days of 12-14 hours of editing in Photoshop and using Cinema 4D to render the shadows. It’s a real, big-budget shoot with a full crew to make cutting edge commercial ad photography.

As a bonus factoid, the entire BTS documentary was shot with a Blackmagic Pocket Cinema Camera.

[via Fstoppers]

Behind the Scenes: Capturing CrossFit in 480fps Slow Motion

CrossFit “delivers a fitness that is, by design, broad, general, and inclusive.” There are thousands of CrossFit boxes around the world with everyday athletes numbering in the millions. One of the major components of CrossFit is regularly engaging in Olympic weightlifting. A large percentage of workouts contain some form of Oly lifting, as it’s called.

While strength is a component of progressing as an Oly lifter, technique is critical. Without solid technique, you are robbing yourself of your full potential. With that in mind, check out the above slow motion video of two-time Olympian Chad Vaughn (shot on the Sony FS700) as he performs a clean and jerk lift of 315lbs.

Producer, director and editor Heber Cannon of the CrossFit Media Team was kind enough to give us the rundown on the slow motion shoot with Chad Vaughn. Dig in for the full scoop from Heber below. [Read more...]

Lighting Bill Gates and Bono for Time – BTS with Greg Heisler

Time Cover - Bono Gates

Check out the below BTS video for Profoto Master Series with Greg Heisler as he talks his way through the his approach to shooting Bill & Melinda Gates and Bono for the cover of Time’s Person of the Year cover for 2005.

Lots of good pre-production thoughts and then curve ball adjustments once people started arriving on his set. [Read more...]

Why Do McDonald’s Burgers Look Different in Ads vs. What We Buy?

why-do-mcdonalds-burgers-look-so-different-in-adverts

Do you ever see a McDonald’s ad and wonder what those big, thick burgers are made with . . . particularly given the flat burgers you get out of a McDonald’s to-go bag?

It has to be a different kind of meat, buns and toppings, right?

Actually, it’s all about the photography and prepping those same ingredients for the photo shoot. [Read more...]

Real World Content-Aware Fill in Ford Fusion Ad Campaign

2013 Ford Fusion Ad

Rather than using Photoshop trickery, Ford commissioned master of disguise Liu Bolin to paint cars into the background to convey the message that the new Fusion makes other midsize sedans disappear as part of the 2013 Ford Fusion ad campaign.

Check out the timelapse BTS video below to see how the real world content-aware fill was put together. [Read more...]