Nikon “Big” Ad

Nikon Rumors came up with the above image, which is purportedly from a Nikon ad in Japan.  The Japanese letters are believe to translate as “big”.

I don’t think that’s an MF sensor, which seems a little inconsistent with the previous “Big” and “MX format” rumors.  Although, those two things could be separate I suppose.  If this is legit, it seems like it would be the Nikon 24MP camera that we’ve been hearing about for a while.

What do you think?